Saturday, October 9, 2010

Blog Karma: How Good Blogging Deeds Can Spike Your Traffic

This is a guest post by Joshua Noerr of  JoshuaNoerr.com.

Since I was very young, I was told, and shown, the importance of giving back and doing things for other people. I’ve always felt that the highest measure of a person’s character is the degree of service they are willing to provide for others. In fact, your service to others will be the cornerstone of your legacy long after you are gone.

I also believe that as an individual of able body and mind, I have a certain level of obligation to help others. Not everyone has the abilities that I do, or that most of you do. My way of saying, “Thanks” for being blessed with all of these things is by giving back.

When I started blogging earlier this year, I knew that I had to carry that spirit into what I do, I just didn’t really know how.

A decision to share the love

One day, I was getting ready to write a post when I had an idea. I said to myself, “How about you share all the great blogs you read with your readers?” That seemed like a pretty good idea.

So I scrapped my original post, and shared five blogs I had read that month, with a featured post and some commentary on just what I felt made those blogs so awesome. Almost immediately, my traffic jumped. The bloggers themselves stopped by to say “Thanks” and read what I wrote about them, and my regular readers loved that I was exposing them to new content.

I have since made this a regular monthly feature on my blog, and it’s always extremely popular. I get a traffic spike, an increase in subscribers, and—best of all—I start new relationships with other really cool bloggers. Seems like a pretty good way to go to me.

A decision to share the load

A blogger whose work I read regularly, and for whom I have the utmost respect, published a post asking her readers for help.

She had a goal of making it to Blog World, and was inviting donations to help her get there. I thought that was great! I loved the fact that she’d built such a strong community at her blog that she felt comfortable enough to ask them to help her reach her goal.

This blogger was actually the very first person to post a comment to my blog (other than my mom!), and as I was reading her call for donations, I remembered how I felt that day. She made me feel like a blogging rock star, even though it was just one little comment! Remembering that feeling, I decided I wanted to help her get to Vegas.

So I posted a call to action to my readers. I told them all about what was happening, linked to the post asking for donations, and hit the publish button with a huge smile on my face.

The response was very nearly immediate—and overwhelming! People loved the idea just as much as I did, and wanted to help. There were so many wonderful comments from outstanding people. After all was said and done, the blogger reached her goal and booked her trip to Blog World.

Now I can’t take the credit for her goal being reached—I’m pretty sure her talent had something to do with it! Nevertheless, I felt like I was part of something, and that my blog had a small hand in making someone’s life better.

That day was also, to date, my blog’s highest traffic day. People Tweeted the post, Stumbled it, shared it, and Dugg it. I got some new subscribers, and met some new people. That wasn’t my goal in doing what I did, but it was a pretty nice side-effect!

What can you do?

It’s your turn! Have you ever done something like this before? What kind of results did you see? Do you have something planned for the future? I’d love to hear how good deeds have benefited you and your blog.

Just remember, your blog is a wonderful platform for making someone’s day, or helping other people in a positive way. I think that’s a great thing, and who knows, a simple act of kindness could lead more people to your door. Sounds like a win-win situation to me!

Joshua Noerr is a former MMA fighter and powerlifter turned blogger. He owns or is partnered in several blogs on different topics, including personal development, and health and fitness.

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