Effective Free Link Building Strategies

Backlinks are one of the most important factors to consider when you are trying to get a good rank in search engines for your blog or website. Backlinks are often called Seo fuel and they are the most important off site optimization methods. In this article I will tell you some effective methods which can be used to build backlinks fast and easy.

Content

If you have unique and quality content then people will probably link to you. If you are looking for websites related to Technology News, the first web site that probably comes into our mind is Techcrunch. Almost every Tech websites links to Techcrunch why is that? The answer is simple, because Techcrunch delivers quality and unique content. The TechCrunch website has a massive amount of content published on an hourly and daily basis.

Commenting

Leaving comments on relevant blogs could get few backlinks but don’t leave spammy comments or the moderator will delete it and you will be banned from leaving future comments. Instead leave thoughtful and meaningful comment. Not only will this contribute to the overall blog experience, but it will also help in getting people to read your comment, thus encouraging them to visit your site.

There is also a wordpress plugin called comment luv which automatically places a link to the commentators last blog post. Many blogs are currently using this plugin to increase comment activity. All you have to do is look for blogs with comment luv plugin and leave meaningful comments. Personally I don’t use this method because it’s very time taking and instead I invest time in making quality content for my guest posts.

Link Exchange

Exchanging links is one of the most common methods to gain backlinks. While link exchanges are beneficial, search engines pay more attention to one way links. Another alternative is to do a three way link exchange which is more beneficial and the most importantly search engine gives more importance to it rather then a reciprocal link.

A Word on Do follow

If a blog has a “no follow” attribute, it means that search engines will not follow the links off this individual site, which means that even if you manage to get backlinks from a website/blog, you won’t receive any link juice. Search for the websites with Do follow attribute and ask them for a link exchange instead. There is a Firefox Addon called Do follow 1.1 which tells you what links are Do Follow or no Follow.

Buying Links

If you are too busy to invest the necessary time and effort to build quality backlinks, there are many services out there that can provide the service for a price. One of the popular place to buy backlinks is Text Link Ads where you can find tons of websites selling links, though these types of methods are usually frowned upon by search engines.

Guest Posts

Writing guest posts on website and blogs can gain a lot of quality backlinks, and most importantly, they are free. All you need to do is to find a good website related to your niche and send a quality guest post. Some blogs offer a single backlink if their page rank is very high and while other blogs with lower page rank may offer two or more backlinks. If you have not written any guest posts as of yet, and are writing first time I suggest you go after smaller blogs rather than the larger blogs because they may be more accepting of your post. However, in the end it comes down to the quality of your guest post content.

Article Marketing

There is no doubt that article marketing is one of the most effective ways to get one way backlinks. Article marketing is just like a free advertisement that’s lasts for life time. The easiest way to get started is by submitting original content to article marketing directories, which I have listed below. Many of these article directories have very high page rank and alexa rankings, which may cause your articles to rank very high in the search results.

EzineArticles.com
GoArticles.com
ArticleDashboard.com
SearchWarp.com
ArticlesBase.com
iSnare.com
selfGrowth.com
Buzzle.com
ArticleCity.com
IdeaMarketers.com
ArticleAlley.com
Web-Source.net
SelfSEO.com

Top Commenter

There are lots of blogs using the Top Commentator widget and if you are one of the top commentators you will get a backlink from all pages on the blog, or how many pages are displaying the widget. High PR websites such as Quicksprout.com and Johnchow.com also use these kinds of widgets.

What are your preferred methods for free link building? Please leave a comment with your resources, comments and experience.

This guest post was written by Rafay Baloch, an Ethical hacker, Web entrepreneur and Internet marketer blogs at Techlotips and also the author of the book A Beginners Guide To Ethical Hacking.