The Times They Are A Changin’…Again

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People who do business on the Internet or actually run a company in cyberspace soon get used to the idea that what’s the norm one week will crumble and blow away like dust the next. There are no other traditional values on the web except for maybe the fact that the only way to get really good leverage with any search engine optimization techniques or other kinds of advertising you use is with good content.

For those of you who think I’m just harping on and on or promoting my own services, I can still rest my case with the recent article that was forwarded to me from dmwmedia.com. It seems that Google has fresh plans to crack down on low-quality content and just general spam that brings down the overall opinion of text that gets written on the Internet.

“We have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality,” Matt Cutts, a principal engineer at Google wrote.

That means once again that you’re going to need professional content and an expert at the helm who knows how to couch and link proper keywords around text to entice your readers to take action and be driven in the direction you want them to go. There’s little doubt now that the Internet after 10 years has become a viable form of commerce and the people who write for it on a continual basis have been at the forefront of the burgeoning industry.

However there are more changes on the horizon than just with what gets written and these include the vehicles that will be the predominant way you see content. Recent statistics point to the fact that there are 234 million Americans using mobile devices and a study by Deloitte also points to the fact that the PC isn’t  the only kid on the block anymore when it comes to IT devices that get  the message out.

The applications industry  proves  the point as well with the Apple App Store, Nokia Ovi Store, Google Android Market and BlackBerry App World all doing brisk business . The Google Android Market has grown six times to about 130,000 applications that  are available on the market today.

It all means that mobile advertising will become even more of a must in the coming year than it has been before. Getting the word out on the goods and services that you’ve got for sale will mean that you’ll need to be acquainted with this technology because even business heavyweights like Deloitte are predicting that the tablet will replace the PC soon as the preferred method to get information for executives on the go.

It shouldn’t come as a shock that the times they are a changin’ again and if you want to stay ahead of that ever shifting and bending technology curve so you can get to the clients you need to, you’ll need to get good content and the latest mobile applications working together.

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SEO Tactics You Need To Know About

There are two things you need to understand about SEO right away:

• The algorithms that Google uses are always changing.
• You need SEO to be successful on the Internet.

Unless you’re willing to put all the time in that’s necessary to make a go of it, you need to be sure you’ve hired the right people to help you out and that includes an experienced content writer and more often than not the right web designer too.  Those people should be able to help you put together a great campaign that’s specifically designed to fit your needs and there are a few tricks of the trade they should be able to help you implement.

1. Syndicating the right articles is always a big help because the Google search bots are always crawling around syndication sites and that can help you with your page ranking as well as the right kind of traffic to your site.  Make no mistake, your articles need to be well-written and informative; any kind of obvious ad copy for self-promotion will be shot down quickly by the people who administer to the sites.  It’s all about being informative and placing the right backlinks  in the resource section at the bottom.
2. The Right Keywords.  It’s important to remember you need keywords because they are the most significant part of any search engine optimization campaign, but choosing generalized ones like ‘real estate’ and ‘internet marketing’ won’t get you the kind of conversion rates you need.  It’s  essential to find the right kind of people who know how to research the particular keywords and keyword phrases that will do the best in your niche market.  You may not get as many hits with the right keywords but you’ll have a higher conversion rate because the people searching for your specific goods and services will be directed to your site.
3. Internal Links.  Remember that while your navigational structure should include a link with a keyword phrase, it’s also a good idea to use the same keyword phrases to link internally within your site.  You will get a higher ranking because the right kind of anchor text is being used.  Too often people either overlook this step or don’t think having links inside your pages is of any use.
4. Keep an Eye on the Analytics.  Remember that it’s important to see how well you’re doing on a constant basis.  Make sure you find a company who knows how to use analytics to judge how well you are doing and be able to adjust when necessary.

It’s important to remember that Google is constantly mixing up the ingredients you’ll need to get a good page ranking so it’s always a good idea to use an Internet marketing company who has great content writing as a cornerstone of their enterprise.  It’s also important to keep a wary eye out for any of those companies that promise you a page one ranking in a short period of time.  A good SEO campaign takes several months to show results.

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