Showing posts with label convince business. Show all posts
Showing posts with label convince business. Show all posts

Monday, December 27, 2010

Watching Out For Shoddy Business Practices

Anyone that works on the Internet will be able to tell you that while there are virtually limitless business possibilities available for writers and bloggers, there are also a lot of people who do shoddy business on the web and are out to take your work away or pay you nothing for it.

Last year I noticed there were more than a few of these snake oil salesmen out there and even though I’ve learned over the years a few things to avoid, sometimes your only recourse is to cut your losses and start looking for another client when one of these people cross your path.

Hired Guns Without Any Bullets

Although it’s not always the case and you should not take this piece of advice as gospel, it’s quite often true when a company or individual you are working for hires some kind of a consultant or editor to oversee your work, it’s a red flag. Just this past year I lost a lucrative contract in Toronto to somebody whose resume reads like he might be a programmer or a comic book aficionado or some combination of the two, but I didn’t see him as qualified to take over the social media and blogging he did. That happened as soon as I’d got the blogs running for the firm in a professional way. Watch out for these hired guns. They don’t want qualified writers hanging around but they like to learn from you.

That brings me to another point concerning social media and the less than qualified hackers who come along and often convince business owners they can get them the traffic and Google rankings they are looking for. Social media is the latest thing in Internet advertising if only because it’s a self-fulfilling prophecy but it certainly attracts a fair share of people who convince naïve business owners that it’s worth a lot of their hard-earned money. It is, in a way, but unfortunately it has also become the domain of a bunch of scammers who charge exorbitant amounts of money for maintenance on Facebook or Twitter that’s really a lot more affordable when they use a professional writer.

Sample Sorrows

I’d like to be able to sit on the mountaintop and tell anyone who’s ever written a sample blog or article and then never got paid for it, ‘I told you so’ but I’ve fallen prey to the same creeps who ask for these samples and then take off with your work. Here’s a great way to get around those prospects who ask for 200 to 400 words on a subject to ‘test’ your skills:

  • Make sure you have some samples on your website. Understandably, that could be hard since you’re more than likely ghostwriting and the client wants to adopt your work as their own, but there are usually smaller clients who don’t mind you using your work or at least a link to it. Then anyone who wants a sample can be directed to your website.
  • If you’re just starting out and don’t have a good resume yet, the best thing you can do is get the right contact information from the client to check their credibility. Ask for a telephone number and give them a call over Skype or the other VOIP system you use to make sure they have nothing to hide and look for something more than just an email address for contact information.

The Internet is like any other business in that you’ll meet all kinds. While an overwhelming majority of your clients will be upstanding people who pay on time, you do need to be on guard for others who use questionable practices.

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