Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Tuesday, February 22, 2011

The New York Times’ Pathetic Case for the Decline of Blogging

If you feel that the New York Times has the pulse of the Internet then the answer to our headline would be yes. In fact, the Times article which ran on Sunday is titled “Blogs Wane As Young Drift to Sites Like Twitter”. That’s a pretty heavy statement especially when you are saying even the shortest blog post idea can be just as effectively conveyed in 140 characters or less. Maybe TweetDeck will end up being the “Anti-Twitter” by allowing over 140 characters?

The article is provocative for sure and focuses on younger Internet users (at least initially).

Like any aspiring filmmaker, Michael McDonald, a high school senior, used a blog to show off his videos. But discouraged by how few people bothered to visit, he instead started posting his clips on Facebook, where his friends were sure to see and comment on his editing skills.

“I don’t use my blog anymore,” said Mr. McDonald, who lives in San Francisco. “All the people I’m trying to reach are on Facebook.”

Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.

First off, nice job by the Times using Twitter as the catch for their story then shifting gears to Facebook (which actually makes more sense from the get go but who’s counting?). But back to the premise.

The notion is that blogs are losing much of their ‘shine’ to Facebook and Twitter. This ‘conclusion’ is reached based on the following bit of research.

The Internet and American Life Project at the Pew Research Center found that from 2006 to 2009, blogging among children ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. Among 18-to-33-year-olds, the project said in a report last year, blogging dropped two percentage points in 2010 from two years earlier.

This is where I call BS. How can you infer that blogs are ‘in trouble’ when you are looking at numbers relating to 12-17 year olds? Kids in this age range can’t pay attention to much anyway just because they are simply kids in that age range! It’s certainly not because they have found the better way to get their thoughts across. It’s because they found the easiest way, for now. A quote from a young lady proves this point.

Kim Hou, a high school senior in San Francisco, said she quit blogging months ago, but acknowledged that she continued to post fashion photos on Tumblr. “It’s different from blogging because it’s easier to use,” she said. “With blogging you have to write, and this is just images. Some people write some phrases or some quotes, but that’s it.”

As people grow and mature in how they think, the inevitable happens which is that you cannot usually get a point across or make an argument or defend a position in 140 characters or less. Even Facebook has limits. This idea that blogs are fading based on the findings about teens and blogging is pretty silly. In fact, the Times shows it’s engaging in some sensationalistic journalism because if you read on the stance about blogging being on the decline softens and pretty much goes away. That’s why this whole thing is nonsense really.

The blurring of lines is readily apparent among users of Tumblr. Although Tumblr calls itself a blogging service, many of its users are unaware of the description and do not consider themselves bloggers — raising the possibility that the decline in blogging by the younger generation is merely a semantic issue.

Ok, New York Times what is it? Are you pushing the beginning of the end of the blogging or are you jus trying to use headline journalism to get a few more pageviews? Hey, even if blogs are going the way of the dinosaur it looks like you guys picked up a few tricks along the way, huh?

Let’s look at what is really happening. People who are blogging because they are looking for an outlet of some kind are losing interest mainly because people are not reading their posts. There are usually two reasons for that; 1) they are not promoting the blog so the idea of “if you write it they will come” is in effect and that doesn’t work and 2) it’s very likely that their writing is awful or what they have to say isn’t interesting to anyone but themselves. Don’t blame the platform if you can’t write.

Finally the article looks to blogging in older folks and reports

While the younger generation is losing interest in blogging, people approaching middle age and older are sticking with it. Among 34-to-45-year-olds who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier, the Pew survey found. Blogging by 46-to-55-year-olds increased five percentage points, to 11 percent, while blogging among 65-to-73-year-olds rose two percentage points, to 8 percent.

Here’s my conclusion. Right now, as the world exists today, with all of this still being relatively new to the masses, we like to think that everyone who is growing up on 140 character bits of communication and piecemeal updates via Facebook and location based services will continue to do so. I say they will but they will also embrace the fact that real communication requires more ‘meat on the bone’.

As a result you will see young people who really have something of substance to give to the world will come back to a blogging platform or one that resembles it. They will do it because they are thinking more analytically and realizing the limitations or annotated communications.

So if you are thinking that blogging is truly waning take a look at the reality and ignore the headlines. At least those from the New York Times.

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Monday, December 27, 2010

Watching Out For Shoddy Business Practices

Anyone that works on the Internet will be able to tell you that while there are virtually limitless business possibilities available for writers and bloggers, there are also a lot of people who do shoddy business on the web and are out to take your work away or pay you nothing for it.

Last year I noticed there were more than a few of these snake oil salesmen out there and even though I’ve learned over the years a few things to avoid, sometimes your only recourse is to cut your losses and start looking for another client when one of these people cross your path.

Hired Guns Without Any Bullets

Although it’s not always the case and you should not take this piece of advice as gospel, it’s quite often true when a company or individual you are working for hires some kind of a consultant or editor to oversee your work, it’s a red flag. Just this past year I lost a lucrative contract in Toronto to somebody whose resume reads like he might be a programmer or a comic book aficionado or some combination of the two, but I didn’t see him as qualified to take over the social media and blogging he did. That happened as soon as I’d got the blogs running for the firm in a professional way. Watch out for these hired guns. They don’t want qualified writers hanging around but they like to learn from you.

That brings me to another point concerning social media and the less than qualified hackers who come along and often convince business owners they can get them the traffic and Google rankings they are looking for. Social media is the latest thing in Internet advertising if only because it’s a self-fulfilling prophecy but it certainly attracts a fair share of people who convince naïve business owners that it’s worth a lot of their hard-earned money. It is, in a way, but unfortunately it has also become the domain of a bunch of scammers who charge exorbitant amounts of money for maintenance on Facebook or Twitter that’s really a lot more affordable when they use a professional writer.

Sample Sorrows

I’d like to be able to sit on the mountaintop and tell anyone who’s ever written a sample blog or article and then never got paid for it, ‘I told you so’ but I’ve fallen prey to the same creeps who ask for these samples and then take off with your work. Here’s a great way to get around those prospects who ask for 200 to 400 words on a subject to ‘test’ your skills:

  • Make sure you have some samples on your website. Understandably, that could be hard since you’re more than likely ghostwriting and the client wants to adopt your work as their own, but there are usually smaller clients who don’t mind you using your work or at least a link to it. Then anyone who wants a sample can be directed to your website.
  • If you’re just starting out and don’t have a good resume yet, the best thing you can do is get the right contact information from the client to check their credibility. Ask for a telephone number and give them a call over Skype or the other VOIP system you use to make sure they have nothing to hide and look for something more than just an email address for contact information.

The Internet is like any other business in that you’ll meet all kinds. While an overwhelming majority of your clients will be upstanding people who pay on time, you do need to be on guard for others who use questionable practices.

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Sunday, November 7, 2010

Nielsen Numbers Glitch Results in Low Traffic Numbers

When it comes to online marketing, traffic is everything. It determines what marketers pay per click, which web sites get which ads, and if traffic is low enough, it may keep a site from getting ad dollars at all.

That’s why the latest faux pas from The Nielsen Company may be bigger than it seems. On Thursday, the company sent out a note to all of its clients saying they had been undercounting traffic for the past three months.

The problem was one of long URL’s. One’s with more than 2,000 characters as a matter of fact. They found that their system wasn’t recognizing these URL’s all the time resulting in an estimated 22% decline over the prior year.

Long URL’s have become increasingly popular – just look at a Facebook URL after you’ve been moving around the site awhile. And URL’s from email and RSS feed clickthroughs can be enormous.

Nielsen says the problem will be corrected by December in time for the first reports delivered in January 2011.

A headache for everyone involved, for sure, but I’m not here to point fingers. Nielsen believes this issue happened because the Internet is changing at a pace that’s hard to keep up with. Here’s a quote from the letter:

“The extraordinary changes and complexity of how the Internet is used warrants our increased attention to help the entire industry mature with a trusted source of data.”

What everyone needs to take away here is that it’s easy to get complacent. We have systems that work so we sit back and assume they’re still working a year later. But the reality is, that through no fault of any human being, systems break because the way we move around the Internet has changed.

So take a few minutes tomorrow and look at your analytic software, compare what you’re seeing to other measuring tools to see if you can spot any glitches. Look at the clickthrough and sales reports that come in on your ad placements. Make sure your Adsense accounts are still functioning.

Don’t just assume the numbers are right. Make an appointment every few months to make sure they’re right so you can correct issues before they turn into big problems.

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Monday, August 23, 2010

Content Is Still King.

These days anyone who has a job that pays the bills should be grateful and that includes those of us who are lucky enough to working at blogging or freelance writing full time. One of the things I’ve noticed since I’ve been working at this and editing full time is the difference working on the Internet makes to the routine of your life.

I know. Right now those of you who are reading this and work at blogging are saying ‘What routine?’, and that’s just the point. While it’s really cool to be on the cutting edge of where at least some of the future economy is going, it’s a real juggling act at the same time.

Here’s a bit of a timeline for me and how I’ve been able to pay my bills sitting in front of my laptop.

When I first started, I thought I’d just discovered gold and usually after just a bit of time away from my computer I feel the same way today. Still, I can remember that first little contract I got and how excited I was to think that in no time at all, I’d be living on a lake in that part of Canada that Neil Young wrote songs about.

I was sure that the harvest would never end and that my work cup would be brimming full at all times. Gladly, just a few short years later, that prophecy seems to have some true, but I still live in a city.

I’ve seen a few things come and go in just a little time and more than a few news ideas on the Internet that were supposed to put content writers out of work.

Remember when the technology first came along so that you could place video on your site? I could hardly type at all because I was sure that people would stop reading all together and the whole Internet would start chattering with a million never ending videos like a crowded bus terminal.

That may have happened with the advent of places like YouTube, but so far video hasn’t been able to topple the written word. At least as far as I can see.

Then there was the social media craze that still seems to be in full swing. I suppose that has taken a chunk out of  some of the advertising that you need a writer for on the Internet, but I don’t think places like Twitter and Facebook will  present a future threat.

People still go to the website when they need to know about a particular good or service and while they might even watch a video there or be directed to the site from Facebook or Twitter, the real info is in those web pages.

Even when a good seo campaign gets you to the landing page of the firm that you want to look at, you need to be sure that there’s good content to read once you arrive.

What do you think ?

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