I came across an interesting article the other day about Twitter and seo in general and I know there’s a constant 
stream of information about what works and what doesn’t in seo and social media, but this information came about as a result of a seminar hosted by SEOmoz in Seattle recently.
In the ever changing world where people involved with search engine marketing are continually chasing Google’s tail to find out what the search engine is looking for, there have been several new twists including using more images and other techniques to promote localized searches. The news is Google’s new search results display a blend of images you can use to your advantage when you’re a local business.
Not All Images Though
You can’t go overboard and expect to get the best results, however. One suggestion that came out of the seminar was to take full advantage of “How to” and tutorial type content to compliment whatever images or videos you’re using. That’s good news for content writers and bloggers. Like I’ve been saying for years now, try as they may, there’s no getting rid of good content.
Here’s a note of caution about using images. It seems that some less reputable websites can even analyze and steal some of your seo thunder by stealing some of your images. The remedy here is, as you might have guessed, more text and content on your site to give Google something concrete to latch on to.
One other great way to get good seo is to place your site in the directories that the search engines are building. It’s important to keep in mind and take a good look at Google Places in particular. The idea here is to be able to get your results in what’s called the Google 7 pack which is the preferred listing rank.
Phone Numbers For Good Rankings
If you’re going to look into this method, you need to be sure to fill out all the categories to get the maximum exposure. Some of the key information used here is the phone number and address of the business.
Tips For Tweets
Now on to what was said about Twitter at the seminar. One of the other speakers reported that getting the most responses on Twitter is easier than you might think—all you really need to do is wait unit later in the day before you start. Another tip is to fill out the 160-character biography field. It seems people who do get six times more followers.
Don’t be shy in other areas either. Other areas of advice include adding a picture of yourself on the account and a link to your website. Finally, the conclusions drawn in the seminar noted that click-through rates were affected by the number of tweets and the lower the number of click-throughs, the higher the number of tweets. That’s good information for the marketers out there.
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