Friday, October 29, 2010

How Personal Experience Helps Me Blog Better

This guest post is by Kiesha of WeBlogBetter.

Have you ever wondered how some bloggers never seem to run out of post ideas? They always manage to escape the dreaded writer’s block unscathed; they’re always full of inspiration. Ideas overflow and pour onto the page as they type feverishly. They’ve tapped into a mystical stream of never-ending stories.

What if I told you that you could tap into the same power?

Everything you’ve already learned and experienced can be used to create infinite and original ideas for your blog. If you can turn on the analytical and creative juices in your brain, you’ll never run out of ideas.

Almost anything you’ve learned in school, on the job—even life’s lessons in general—can be turned into useful analogies or comparisons. Music, television shows, movies, or videos can also be used as fuel for unique and engaging blog posts.

There are almost no limits to this technique. In fact, the more unlikely and unusual the comparisons you make, the better.

Using my personal experience to blog better

Whenever something evokes an “Aha!” moment for me, I immediately think about how I can use that principle for blogging.

For example, late one night, I was watching The Karate Kid. At the point when young Dre finally realizes that all those days and weeks spent picking up his jacket had really been preparing and strengthening him, my mind immediately connected that experience to blogging.

When Mr. Han said, “Kung Fu lives in everything we do … Everything is Kung Fu”, I jumped up like a hot coal had landed in my lap. I grabbed a pen and wrote:

“Blogging lives in everything we do … Everything is blogging! Every experience is potential blogging material!”

My husband thought I was going mad as I frantically scribbled this on an already over-filled piece of paper. It was a major “Aha!” moment!

Yes, everything in my life — even those experiences that I thought were useless wastes of time — had been preparing me for blogging.

You might not be able to see the similarities between blogging and manicuring nails, but what I learned years ago as a nail technician helps me blog better today. I was known for my creative airbrush designs and 3D nail art. I had more customers than I had time. It sounds like I should be rich by now, right?

Here’s the problem: I loved the design/art part of the process, but I hated the chemical aspects of the job. I also hate feet, which wasn’t the best of news for customers who wanted their toes to match their fingers. I suffer from the exact opposite of a “foot fetish.” Would that be a foot phobia? What I learned is that no amount of money justifies doing (or smelling) things you hate.

How does that translate to blogging?

Nothing, not even money, should be the reason for blogging about something you’re not passionate about.

I can see many parallels between applying acrylic nails and blogging.

They both require preparation

When applying acrylic nails, the surface must be adequately prepared. Skimping on this step creates the prime condition for the growth of fungus or other harmful pathogens that, if left untreated, could create medical problems for the customer.

With blogging, if you don’t take adequate time to prepare with research and fact checking, you could potentially steer a reader in the wrong direction. They may not be physically harmed, but advice you offer on your blog could harm a person’s business or their blogging efforts—and maybe even adversely impact their finances.

They Both Require Good Design

If I tried to put a beautiful design on a malformed nail, it only made the malformation more apparent. On the other hand, a well-formed nail with an ugly or bland design would be a waste of sculpting efforts. In other words, the nail had to be both well formed and display a beautiful design.

The same is true for a blog. You can have the most beautiful blog design, but if your site lacks valuable content, no one’s going to want to return. You need both good design and great content.

So you see, yes there is much to learn about blogging from doing nails. There is much to learn about blogging from everything—from all of your experiences.

Over to you

Have you ever thought about how your own abundance of personal experiences relates to your own niche? And how you can use that to create a blog unlike any other?

  1. Start by listing some of the most vivid experiences you’ve had, or lessons you’ve learned over the years.
  2. Then instead of thinking about how different they are from blogging, think about how similar they are.
  3. Use those points of intersection to highlight those similarities.
  4. Then mesh those ideas together to create something new.

What you’ll get is something totally unpredictable and extremely insightful.

Which pieces of your personal experience and life lessons could you use to create an interesting analogy or comparison in a blog post? Which could you use to help you improve your blogging in general?

Kiesha blogs at WeBlogBetter, offering blogging tips and tricks. She’s a technical writer, writing instructor, and blog consultant for small business owners. Connect with her on Twitter @weblogbetter.

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Thursday, October 28, 2010

The Goal Post: Why Goals Matter More than Ever

goals.pngImage by Iguana Jo.

Overheard in Vegas at BlogWorld Expo:

“I just started a blog and I’m excited to see where it will lead me.”

Have you ever said something like that? When I started out, it was certainly something I remember telling a friend. Nobody really knew where the medium of blogging would lead—we were all quite happy to let thing evolve and see where we ended up.

There was actually some sense in this approach: blogging was still evolving, and because the space wasn’t overly crowded or competitive, many bloggers were swept almost accidentally into amazing opportunities.

The problem that today’s beginning bloggers face is that the see-where-it-will-lead approach doesn’t always work. There are many millions of blogs, mainstream media is investing serious cash into the space, and some of the everybody-wins style of collaboration that used to go on in the blogosphere has disappeared.

While good things still come when you let your blog evolve, and luck still plays a part, many of the more successful bloggers that I meet today are strategic about what they’re doing.

One of the themes I taught at BlogWorld Expo this year focused on goals.

Knowing what you want to achieve and where you want to end up will make you more likely to end up achieving those things.

Conversely, setting out on a path with no idea of what you want to achieve leaves your destination purely up to chance. It could end up being good—or it could end up quite the opposite.

“If you don’t know where you are going, how can you expect to get there?” – Basil S Walsh

The blogger who didn’t set goals

I told this story at BWE last week.

A number of years ago, a young blogger burst onto the scene in one of the niches I wrote in. They got noticed faster than almost any blogger I’d seen before: within weeks, their blog was getting hundreds of comments and being talked about on many other blogs.

The reason they were noticed so quickly was that almost every post they wrote took a pot-shot at another blogger in their niche. Posts on the blog were critiques, rants, and personal attacks on other key people in the niche (including me). And as a result, the blogger got noticed very, very quickly.

The blog grew over the coming months, largely based upon this snarky philosophy. Other bloggers saw the strategy working and new snarky blogs sprung up. The niche wasn’t a particularly pleasant one to be a part of for a while there.

I always thought it was a pity—the blogger was actually a smart person and when they wanted to, they had good things to say. But the blog always seemed to be seasoned with a toxic edge which detracted from what I thought could have been achieved.

One day, the blog that started it all stopped publishing. The blog went silent.

A few months later, the blog disappeared altogether. All traces of it vanished (although I’m sure it still lives in those Internet archiving sites).

I always wondered what happened to the blogger, until a few months ago, I found myself in a chat room listening to a webinar and recognized their name as one of the other participants.

I managed to get the blogger to jump on Skype with me and asked what had happened. Why had they stopped blogging?

The story the person told me was that they’d started blogging with one very vague goal: to get noticed. Beyond getting noticed, they didn’t really know what they wanted to achieve. It was only after they’d gotten noticed that they realized their ultimate goal was to be an authoritative voice in the niche. The blogger wanted to be someone that people looked to with respect. They wanted to be someone who’d be asked to speak and write books on the topic.

The problem was that the way they’d initially gone about their blogging had actually taken them away from their belatedly identified goals. They’d burned bridges and become known as the snarky blogger, rather than the authority blogger.

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” – Fitzhugh Dodson

I don’t have goals!?

I’m very aware that many bloggers start blogs without hard and fast goals. They take the I’ll-see-where-it-leads approach. This was my approach, too—and good things did come from it.

However, the reality is that as vague as they were, I did have goals even back when I started eight years back.

They certainly weren’t long-term or far-reaching grand goals about where I’d be today. Rather, they were goals about the next steps—where I’d be in the coming days and weeks.

Over time, I achieved some of what I set out to do. I abandoned other goals and set new ones—some of them for the longer term. The key was to identify a direction to head in, and start moving.

You don’t always need the ultimate destination in mind, but if you can identify some next steps to work towards, at least you’ll be heading somewhere with intention.

“Progress has little to do with speed, but much to do with direction” – Unknown

Do you have goals for your blogging or are you seeing where blogging will lead you?

Further reading

Thanks to @pushingsocial and @kennyhyder for help on Twitter with the title of this post.

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Wednesday, October 27, 2010

Does Your Site Hold Up to the Window Shopping Test?

image of red rain boots

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search.

Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t deliver on.

Follow along with me and my daughter as we shop for new rain boots, and you’ll discover what works and what doesn’t when you’re creating an online “window display” to entice your customers to buy.

We were looking for the same things most people do when they shop: good selection, quality products, an enjoyable shopping experience, excellent customer service, and a price point we could afford.

Lots of window displays seemed to promise those things. Like that one over there. Are those the boots we’re looking for?

We ventured into the store.

Store 1: Anybody home?

As our eyes adjusted to the store, we noticed it was dark and a little hard to make out what they were selling. The place seemed abandoned, and no one came forward to help us. We had seen a pair of boots in the window, but now that we were inside, we weren’t sure they even carried boots.

They had shoes, but there was no order to how they were presented. They didn’t seem to be organized by men’s and women’s shoes. They weren’t displayed by size or style. They were just placed around the store randomly, and there was nobody around to help us find what we were looking for.

We backed away and kept looking.

Store 2: Accosted by a hustler

A few steps beyond the first store, we saw another window display. The window display was full of light, and the boots were organized by men’s and women’s styles. It was easy to see they had plenty of inventory.

We headed inside.

This store looked much better at first glance. But the loud music playing in the background was really hard to take. The store’s walls were painted with florescent colors. It was distracting, and hard to focus.

A salesperson approached. He strained to speak over the music, and loudly asked what we were looking for.

We said we were looking for rain boots, and he steered us over to a display of leather boots with 5” stiletto heels. He tried to convince me that these boots would hold up great in the rain, and besides that, my daughter’s legs would look longer.

I noticed the boots were $485.00, and wondered if that had something to do with his recommendation.

I pretended to need to make an urgent phone call, and we hustled out in a hurry.

Store 3: Our luck turns

At this point, we were a little frustrated. The first two stores we visited had made a promise with their window displays. We went inside expecting to find what caught our eyes in the window. Once inside, though, the shopping experience fell apart.

We were getting a little tired at this point, but we kept going, hoping to see another display that caught our attention. And this time, we finally got lucky.

The window display looked organized and appealing. The boots were grouped together, divided into men’s and women’s styles, and organized by color.

A spacious, soothing atmosphere greeted us when we walked inside. There was plenty of room to wander the aisles and look at products more closely. We scanned the merchandise and found the boots section right away.

As we moved to that part of the store, a salesperson appeared. He let us know that all their boots were marked down 50% this week, and that he could help us find what we were looking for. We started to feel lucky we picked this week to wander into this particular store looking for boots.

We found the style she liked, but they didn’t have them in red. My daughter had her heart set on red rain boots.

We asked the salesperson what we could do, and he had a great answer for us. They could special order the boots in her size, in red. They would deliver them at no charge, and she would have them the next day.

We happily handed over the credit card. Victory!

Which store is yours?

If you think this is a lesson in e-commerce sites like eToys or Zappo’s, think again.

Every site gives its readers an experience. And it’s up to you to make sure your site, particularly your homepage, delivers what they want.

When people arrive at your site’s homepage, which of these stores reflects their experience? Is it uninviting and disorganized? Is it bright, loud, and not terribly helpful?

Or does it make your offerings easy to skim, and enticing to sign up for or purchase? Do you have help systems like FAQ pages and contact forms to make it simple for your customer to get their questions answered?

Have you made it easy to find great content that gives them exactly what they’re looking for? Is everything on the page geared to making sure they find just what they want?

Do you track what your customer is looking for so that you can be sure you’re displaying what they’re in the market to purchase?

Your home page makes a promise, just like a window display does. If it’s set up right, customers will click to enter and find out more.

Once they’ve found you, will they buy your boots?

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Foursquare or Whrrl – Where do you Check-In?

I am a check-in junkie. I’ve tried Gowalla, Foursquare, Whrrl, Facebook Places and WeReward. I’m sure there are some other ones too and everyone has their favorite or hates them completely. There is the argument that you post your location then bad things will happen to yourself or your unprotected home. You just can’t go living your life in fear, that is ridiculous and my mind completely shuts off when someone comes up with that argument. Bad things happen whether you check in or not. That aside lets talk about the different check in options.

Foursquare is fun for a quick little check in and you can become mayor of things like your bathroom or something. You get funny badges for accomplishing little feats. You can check in to the same place with other people and talk about your experience. Foursquare is quick and the info you can share is pretty much text based. I’ve always wanted to be able to post photos to Foursquare but that isn’t happening.

Whrrl however is like Foursquare on steroids. You can check in and leave some comments about where you are. You can join check ins from other people and together you can share recommendations, photos and tips. During BlogWorld Expo a couple of weeks ago I primarily used Whrrl so that I could share more of my experience with my friends and followers. People can comment on any of the photos, comments or recommendations. You as a blogger can take that check in experience and add it to your blog easily. For example.

Powered by Whrrl

Each of those photos can be tweeted or not. Whrrl also incorporates hashtags so you can search on a hashtag and join the conversation around that topic. You can even join specific societies, groups built around a common purpose, and talk with other bloggers. And you can do this all on your phone. There are apps for the DROID, Blackberry and the iPhone

One really cool thing that Whrrl did at BWE was it set up a custom prize option for the Seagate Booth. When people checked in at that location at BWE they had the opportunity to win some great Seagate swag. I haven’t seen much like that from the other check in services.

If you have not tried Whrrl give it a … Well, you know.

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Tuesday, October 26, 2010

Tim Gunn’s Top 5 Tips for More Stylish Content

image of Tim Gunn

A little over a year ago, Brian Clark gave us a What Not to Wear guide to blogging.

Brian laid the groundwork for the inherent value in talking about what’s not working. And if you haven’t read the post, clickity-click and get on that — and here’s why:

We don’t change a damn thing when we’re right.

Being “right” makes us do exactly the same thing, time and time again until it become rote. Habit.

But being wrong … ah — dawning recognition.

When we’re wrong, we can change things.

We can change our direction, our strategy.

Or in the case of Tim Gunn, our clothes.

If you don’t know Gunn, he’s the critical eye behind “Project Runway” and “Tim Gunn’s Guide to Style.” He knows what works, and just as important, he knows what doesn’t.

We have to learn to “make it work.”

So in the interests of learning and building a better blog, here are five things that, if I were to channel Tim Gunn (and that would be a fabulous and incredibly stylish stunt), you might be doing wrong with your blog.

1. SEO is not the new black

I’m a huge fan of the Scribe plugin to optimize content, and I use it often on client blogs. It’s a powerful tool that combines SEO and blogging in a single, easy-to-digest package, and it’s a no-brainer for anyone with a blog.

But you don’t optimize every piece of content you create.

If you fill your entire closet with black, you have no versatility and you kinda screw yourself when you’re in a mood for a splash of color.

Don’t limit the incredibly powerful tool you have in blogging by binding yourself 24/7 to a keyword-based strategy.

Yes, have an SEO strategy. Yes, create terrific content that’s optimized for search. That’s just smart.

But going on to add to that with something of your own — something that’s not so easily optimizable — is even smarter.

People share great content, not great keywords. If you’ve got a great idea for a post but it doesn’t lend itself to SEO optimization, don’t hold back. This is one case when less isn’t more.

2. Conversation never goes out of style

It seemed like such a good idea at the time.

If you’re going to wear those four-inch purple metallic platform shoes with the mustard yellow tights, you need to be aware that you’re going to cause some buzz.

The blogging equivalent is taking on a juicy topic — and getting some major attention (not necessarily positive) in return.

In the blogging world, buzz mainly finds you in your blog comments. When you hit a hot button, that’s where you first find out.

When you look at great blogs, it’s not uncommon to find that the comments become even better than the post itself — so let them.

If you’ve written something that’s whipping up controversy, don’t hide from your comments.

Embrace the buzz, both positive and negative. Learn from it. Dive in and chat. Your readers will thank you (and become even more loyal on account of it).

3. Engagement is the key to style

Tim Gunn once said,

Perhaps the real secret to style is filling yourself to the absolute brim with engagement.

Engaging isn’t just about asking for retweets and responding to comments.

Engagement is about getting out there and understanding the true lay of the land. Attending conferences, making connections, reading other blogs, building relationships.

Start going through your comments and clicking through to your commenters’ blogs. Read them. Get to know your fans and your opponents. If you’re not doing this now, make it a to-do item a couple times a week.

Showing genuine interest is the least you can do to reciprocate a reader for showing an interest in you.

Engage. It’s the most stylish thing you can do in the blogosphere.

4. Make it accessible

One of Tim’s most famous quotes is from a critique of a Project Runway contestant’s design:

It looks like pterodactyl from a gay Jurassic Park!

While I almost fell on the floor when I heard that one, it reminded me of a simple fact: if no one can figure out what you’re trying to do with your content, you fail.

When you invite readers to spend some time reading your content, make sure you’re actually making sense.

That doesn’t mean being trite or going face-first into cliché. It means using examples, situations, and metaphors that people can relate to.

If people have to work too hard to “get” your content, they’re going to stop trying.

(And if you can’t live without the occasional cliché, try this cool cliché finder. Because the truth is, sometimes the right cliché is the perfect way to get your idea across.)

Don’t be predictable … but try accessible on for size.

5. Carry on!

Great blogs don’t just happen — they’re built.

A fantastic blog is crafted, just like a fashion collection that shows up on the runways. Designers and artisans spend hours painstakingly creating each piece that makes up the collection, and they all work together.

It amazes me that Tim Gunn isn’t a blogger, because he truly knows how to make it work. So if you’re looking to build a blogging empire (or simply one that makes you proud of what you’ve built), remember that it’s all about community and critics.

Your community needs to be built and nurtured. Your content needs to be shaped around their interests and desires. They’re the ones who will buy your stuff and wear it proudly.

Your critics will give you things to think about and ways you can improve. While some will be full of hot air and in love with the sound of their own voice, if you listen hard enough, there will be some pearls of wisdom worth stringing together.

And pearls go with everything.

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Inside the Life of the Other Kind of ProBlogger

This guest post is by Paul Cunningham, blogger, internet marketer, and author of How to Become a Successful Freelance Blogger,

I bet that you could easily name at least a dozen blogs that dispense blogging tips to other bloggers. The so-called “blogging blogs” vary in many different ways, but they all tend to give out the same basic advice: start a blog, build your audience, monetize, and maybe one day you’ll reach that six-figure income that defines you as a “problogger”.

But what about the other kind of problogger, the one who gets paid simply to write blog posts? You might think of them as freelance bloggers, or staff writers, or maybe you’ve never actually thought about them at all.

Consider this: while you work hard to build up your own blog, writing post after post and trying to find the traffic and monetization strategies that will work for you, those freelance bloggers are out there getting paid for every blog post they write.

So, is it really that easy for freelance bloggers to make money while most other bloggers make nothing? Let’s take a look inside the life of these other probloggers.

Skills and experience

A freelance blogger isn’t all that different from someone who publishes their own blog. The freelancer is a regular person who knows how to use WordPress to write and edit blog posts, just like any of you reading this that have used WordPress before.

They certainly don’t need to be a WordPress expert, because someone else is responsible for all of the technical stuff that goes on behind the scenes of the blogs they write for. Installing plugins, dealing with comment spam, and performing upgrades are things that don’t eat up the freelancer’s time and energy. They’re free to concentrate on the writing.

The freelancer also either has strong experience in the topic they’re writing about, or uses simple research techniques to write with authority on almost any topic they wish.

This is more common than most people realize. After all, the biggest audience for most blogs is the beginner level, so freelance bloggers only need to be at intermediate level—or be able to fill in their knowledge gaps with research—to be able to write about the topic.

Discipline and time management

Make no mistake: that image you have in your head of a freelance blogger sitting in their pyjamas at home or relaxing at the local coffee shop while they work is true in a lot of cases. But that doesn’t mean they aren’t professionals too.

Freelancer blogging is a business, and has to be treated as one. The clients that you write for depend on quality blog posts being submitted on time. A freelancer can’t just spontaneously take the day off when they’ve got a deadline to meet. If they did, their reputation would take a hit, and reputation is one of the biggest assets a freelance blogger has.

Because most freelancers work from home, there are numerous distractions throughout the day that can easily harm their productivity. Successful freelance bloggers develop excellent time management skills and create routines that have them writing at their most productive times of day.

Money, money, money!

By now you might be wondering just how much money a freelance blogger makes, compared to the typical problogger. Naturally, this depends on a few different factors.

The ability to find and win good paying work is the first challenge. Freelance blogging opportunities are in plentiful supply at the moment (just take a look at the action on the ProBlogger job board as one example), and the trend seems to be towards more work rather than less.

Now that blogging has become mainstream, it plays a big part in the web strategies of a huge variety of media companies. The top blogs in the world tend to be high-volume, multi-author sites using a mix of staff writers and freelance bloggers to turn out the amount of content they need to compete in their niche.

All of this means that freelancers who are able to present a good portfolio of work, and have the discipline and professionalism to do the job, can virtually pick and choose exactly how much work they want to do each week. This puts the earning potential of a freelance blogger almost entirely within their own control.

It’s no surprise, then, to find that freelance bloggers can be anything from hobbyists who do it one or two nights a week for a bit of side income, all the way to full-time freelancers running their own six-figure business writing for multiple clients.

My experience in freelance blogging

I’ve spent the last two years freelance blogging. For me it was a side income — some extra money that I could reinvest into my own blogs as I was building them. It meant that I didn’t need to dip into our family savings to pay for the WordPress themes, plugins, ebooks, and other products that have helped me along the way.

While I was blogging, I met numerous bloggers who spend most of their time doing paid freelance work. A lot of them also run their own blogs for fun, and some make good money from those blogs too, but for most of them the attraction of freelance blogging is that it gives them a steadier income and almost instant return for their effort.

What about you? As you work to build your own profitable blogs, would a freelance blogging income help you get there faster?

Paul Cunningham is a blogger, internet marketer, and the author of How to Become a Successful Freelance Blogger, the ebook that teaches you how to turn your knowledge and passion into a real income stream. Follow Paul on Twitter.

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Medical Monday: Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs

Women and Healthcare Blogging

Women and Healthcare Blogging

Women remain (arguably) our most influential consumers - especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are anything like me it may even be more of the rule). As a result, marketers spend a lot of time studying how women make these buying decisions, and social media channels are providing an avenue women actively use to make these decisions.

I wrote a few weeks ago about the importance of choosing the right social media platforms when marketing healthcare solutions online, and decided to take a deeper dive to into the role blogs play for women looking to make healthcare decisions or learn about diseases.

Given that I’m a guy, I couldn’t presume I knew anything about women[i] so I turned to a recent study by BlogHer, iVillage and Compass Partners examining women’s media habits. What I found is that in the healthcare arena, blogs are an avenue that should not be ignored. They are an influential source to women, crucial to observe for feedback and provide an understanding about products/therapeutic areas, even if they are not appropriate avenues to use to actively engage women.

According to BlogHer, the number of women who regularly read or write blogs is staggering. Of all women surveyed, 22.7 million (55%) said they read them, with 12 million (29%) engaging on them (posting/commenting), and 8 Million (19%) creating content by publishing their own blogs. And health/wellness places within their top five interests.

According to the study, 49% of women who read blogs - approximately 11 million women - are interested in health information. In fact, it ranked higher than some surprising topics (to me), including fashion/beauty/shopping (42%), sex/relationships/dating (31%), and parenting (27%). This makes it a great place to provide content about health and see what women are saying.

Women in the survey noted they aren’t just reading passively - they are turning to blogs over social networks (such as Facebook and MySpace) to actively digest. Of women who read and/or post to blogs, 64% do it to “get information”, compared to just 32% of those who participate in social networks. When you factor in that 43% of women read blogs to “seek advice and recommendations” it becomes clear that they aren’t seeking that information as impartial news sources — they want information with a point of view. This means that if women are on a blog for information about a product or condition - or your product/condition area - they don’t want a balanced account - they want to know about an experience with the product to help them develop their own point of view. This means making sure that influential bloggers not only know about your product (or campaign) but that they receive your point of view and have a positive experience along the way.

Lastly, what I found interesting was that women of all ages, across generations, are participating on blogs. While Millenials (age 18-26) have the highest percentage of their generation participating (73% - 9.7 million women) Generation X (age 27-43) and the Boomers (age 44-62) combined form the greatest number of women participating in social media - approximately 28.7 million women. Meaning blogs remain an importance influence for women of all ages. It isn’t just for the younger audiences.

So, if you want to know more about what influences women to make a particular healthcare decision, turn to the blogosphere - the answers may be clear on blogs.


[i] This statement has been fact checked and validated my mother and my girlfriend

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Does Your Business Card Leave a Lasting Impression?

What makes a good business card stand out from the crowd? Last week I wrote an article on my blog over about “How to Create a Memorable Business Card“. The point of the article was the let your mind get creative and to come up with a really unique idea for your next business card. After all, once you leave from a conference or networking session and have a bunch of business cards in your pocket from everyone you met, most of the time these are just thrown into a box and never looked at again. Should someone look through their business cards one more time before never seeing them again, wouldn’t you like them to stop on your card and say “wow, that’s really cool. I would like to know more about this person.“. It may not happen all the time, but having a lasting impression is priceless.

Today I went to get a car wash, and when I went inside to pay, I saw they had a huge board for local businesses and people to post their business cards. I looked over the board and most of the cards were very generic and nothing really stood out when look at the board as a whole. Most cards were white, a few had logos and even less had an actual picture of the person it was for.

Having a business card that really stands out and grabs attention would be a perfect example here. I’m sure 50 to 100 people pass this board every day and maybe glance at it for a second, and the chance of having one of these cards stand out from the crowd is slim to none.

What are some ideas you have, or might have seen for making a business card stand out from the crowd?

PrintRunner Business Card Winners Announced

Last month we held a contest for BloggingTips.com readers to win a free set of business cards from PrintRunner.com. The winners have been selected and posted below.

SELECTED WINNERS
———————————–
Mark – theappgeek.com
Kevin – myeatclub.com
Jacque – stanwoodplayschool.com
Benjamin – epiclaunch.com
Kevin – financiallypoor.com

If you were one of the lucky winners, please reply (using the email you entered/left a comment with) with your full contact information and using the contact form on this site. Thanks for entering!

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Monday, October 25, 2010

How to Beat “Invisible Content Syndrome”

image of ghostly figure

If you had known how hard it would be when you first started your blog, would you have done it at all?

You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name.

But you’ve been writing (and writing and writing) and it’s all just words into the void.

No readers. No tweets. No stumbles. No comments.

Just … silence.

I hate to break this to you, but you have Invisible Content Syndrome. Fortunately, this condition is curable.

Invisible Content Syndrome is an equal-opportunity menace. It doesn’t just hit lazy people, or people who don’t care about good content. In fact, every blog starts out this way.

But some grow out of it quickly, while others get stuck there.

And being stuck with Invisible Content Syndrome is amazingly frustrating. So let’s get you out.

Make yourself useful

Sure, the colorful show-offs get the best traffic. But at the end of the day, you’d rather be known for being useful than for attracting attention. We have more than enough useless attention-grabbers.

Even among the hundreds of millions of blogs out there, not enough are useful. Not enough solve problems that people care about.

If you have a solid grounding of the basics in your topic but you aren’t the world’s foremost expert, you’re in luck.

Most people, in any topic, are beginners. So write for beginners. Teach them those basics you’ve just mastered. Go back and teach the newbie that you used to be.

You’ll understand the newbie perspective far better than the 10,000-hour genius can. She’s too far removed from what it’s like to be new.

In the land of the blind, the one-eyed man is king. Go find a kingdom of blind people to help. Become an expert by helping people who know less than you do.

Be a good friend

Once you’ve built a solid cornerstone of useful content, it’s time to expand your social network.

Figure out five big blogs and ten smaller ones that have the readers you want. All of them, of course, should be writing content you think is very good.

Then start hanging out.

Tweet their best content, but don’t stop there.

Make intelligent comments. (Not lame “great post!” ones.) Describe your own experience, or ask a smart question, or bring up a related point that wasn’t covered.

Use your name, not a keyword phrase. (That, frankly, just makes you look like a spamming asshat.)

Get your picture registered with Gravatar so people can associate a face with a name.

Link to the best posts you find. Create your own content by riffing on their ideas with your own take. Use their posts for one end of an intelligent conversation, with you holding up the other side.

You won’t attract attention and links from everyone you cultivate. But you will from some. And as long as you’re making yourself useful, some of their readers will become your readers.

I know this sounds like old-fashioned advice. (“OMG that’s so 2007.”)

But comments and links are down for many blogs since twitter became so prevalent. They’re still the best tools for building relationships with the folks who can bring you new readers.

Give it some time

It amazes me how many folks start to gripe about being invisible when they have four posts up.

It takes time. No, it doesn’t have to take years (although many ultra successful people had a slow start). But you’ve got to give things a chance to gel.

It helps to cultivate a healthy dose of stubbornness about your goal. (While still being open to changing your approach about how you’ll get there.)

Every successful content marketer started out with an audience of two … yourself and your other email address. How far beyond that you grow depends on how well you can execute these principles.

Be entertaining (if you can pull it off)

It’s important to take your topic and your audience’s needs seriously.

It’s fatal to take yourself seriously.

If you’re funny, go ahead and share it. If you tell a great story, share that too.

Yes, you need to make yourself useful. But we already have one Wikipedia, we don’t need your version.

Do what Wikipedia can’t. Find compelling angles on the tried-and-true. Be subjective and opinionated. Have a personality. Be interesting.

And if you’re the most boring person you’ve ever met, make fun of yourself for that.

Speaking of being boring …

Figure out what you’re so scared of

Most boring people have a really scary story they could tell.

If you’re writing and writing and you can’t capture attention, the awful truth is that your content is probably boring. But that’s not the last word on the subject.

No toddler is boring. Maddening, annoying, headache-inducing, sure. But they’re not boring. Humans just aren’t wired to be boring.

You used to be complicated and fascinating. Something made you boring.

Somewhere along the line, you got punished for being interesting. You got ridiculed for being yourself. You got your hands slapped for coloring outside the lines, and you promised yourself you wouldn’t expose yourself to that again.

You might even have had something really heartbreaking happen. Something that stole your spark before you ever really got to share it.

Oprah, if she had never found the courage to tell her harrowing story of triumph over crushing adversity, would have been another Sally Jessy Raphael. A competent performer. A hard worker. Pretty successful.

But not a game-changer. Not a billionaire.

If you’re boring, it’s because you’re scared and you’re hiding your best stuff. Getting un-scared is the hardest thing you’ll ever do, but since you need to do it anyway in order to have a great life, you might as well get started now.

How about you?

Did your blog go through Invisible Content Syndrome? How long did it take you to break out? Or are you still stuck there now?

Leave a comment and let us know your favorite techniques for getting visible again.

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Sunday, October 24, 2010

5 Ways to Monetize Your Blog Without Selling Out

Last week at Blog World Expo, I had conversations with literally hundreds of bloggers about their blogging.

It was interesting to see some of the themes that emerged as bloggers shared their challenges, problems and fears.

One of the recurring conversations that I had revolved around bloggers’ fear of being seen as sell-outs by readers when they started to monetize their blogs.

On numerous occasions this past week I’ve chatted with bloggers who’ve been so scared of the potential reader reaction that it stopped them from adding any form of monetization to their blogs. In some cases, this meant the bloggers were no longer able to sustain what they do financially.

Here’s a summary of some of the reflections I had to those expressing this fear.

1. Be clear about your goals and values.

Perhaps one of the best things a blogger can do in this area is to know where it is they’re headed—or at least where they want to move to with their blogs. Just as important is to have a clear understanding of your values.

Give some thought to these factors, and you’ll be in a strong position to make some good decisions about the strategies and methods you’ll use to reach your goals. You’ll also be in a good place to do some self-monitoring to keep yourself from selling out.

Filter people’s reactions through the framework of your own values and goals, and you’ll hopefully be able to tell whether there’s truth in what they’re saying.

2. Provide value to readers.

I remember the first time I released an ebook on Digital Photography School. I was very nervous about launching it, because I didn’t know how readers would react. I remember hitting the Publish button on the launch post, and expecting a backlash from readers emailing to express how insulted that they were that I’d try to sell them anything.

But the backlash didn’t come.

Instead, I started receiving emails from readers thanking me for the ebook. The lesson I learned was that if you provide something of value to people—something that will matter to them, and help them overcome a problem—they’re often only too happy to buy it.

Not only should your product be valuable, but the interaction you have with your readers in the lead-up to its launch should be valuable too. Among the emails I received that day were messages from readers saying that they’d never bought anything online before. Yet, based on the past interactions that I’d had with them and helped them, they’d felt compelled to buy my ebook.

3. Communicate your reasoning for the charge.

I hope I’m not sounding like I’ve never had negative feedback about releasing a product. At times there have been readers who’ve expressed feelings of resentment or disappointment when I’ve released products.

In these instances, my main approach is to attempt to share my backstory of the product’s release. For example, I remember the first time I put ads on my first blog. By no means was this a play to become rich; I was just trying to make my blog break even.

One particular reader started a campaign against me, and accused me of selling out. My response was simply to email him with my story. I communicated how my blog was costing me money each month and that as a newly married guy working numerous part time jobs and trying to provide free valuable information to readers, I needed to find a way for the site to break even. On hearing the story the reader’s attitude was turned around.

Similarly, when I launched the 31 Days to Build a Better Blog ebook, I told the story of how my readers had pretty much demanded that I turn the original series of blog posts into a PDF, and indicated that they’d pay for the content in that format. In doing so I was able to communicate how the idea wasn’t even mine—in fact, it came from reader need.

I also think sometimes people need to be reminded that behind a blog is a real person who needs to find a way to sustain it. In most cases, when you share that information, I think people understand your need to monetize your blog.

4. Monitor your own motivations.

Being in any kind of business will undoubtedly lead you into situations where you’re presented with opportunities to sell out. The reality is that it can be tempting at times.

I remember an instance two years back where I was offered a five-figure sum for a series of tweets promoting a product—a product I’d never used and never would have recommended myself. The catch was that the tweets had to be positive, they’d be written by someone else, and I couldn’t include a disclaimer stating that I was being paid to tweet them.

The situation was certainly tempting on some levels: over $10,000 for a few Tweets!? I could have paid for a new car, or a year or two of my kids’ education with those tweets. But ultimately I knew that it was just a quick cash grab. I wasn’t willing to go there because it didn’t fit with my values, and the motivations I felt for doing it weren’t healthy ones.

5. Be accountable to others.

The last thing I’d add on this topic is that it can be worthwhile to have others who you can bounce these issues off. Sometimes, as  individuals, we can lose a little perspective on the realities of monetization, and the voices of others can draw us back to good decisions.

I regularly bounce the opportunities that I’m offered off a small group of people—family, friends, and fellow bloggers. In a sense it’s a little advisory board (although it’s certainly not that formal!) that I give permission to ask me tough questions, and help me stay on course to achieving the goals and values I mentioned above.

There have been a number of instances over the years when these people have pulled me back from making decisions that, upon reflection, would have seen me sell out.

In a similar way. I think it’s also wise to listen to what a wider group of people are saying to you. And that wider group is your readers. While there will almost always be someone who has a negative reaction to your approach (you can’t please everyone), there’ll be times when there’s a wider feeling among your readers that you really need to hear. At these times, it’s worth going back to your core motivations, and seeing if the wisdom of the crowd is something you need to pay attention to.

How do you stop yourself from selling out on your blog?

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