5 Common Blog Mistakes and How to Avoid Them

Your company or small business needs a blog. You know that because it is now a necessity to have an online presence to expand your customer base and promote your brand. And blogs are incredibly easy to start, anyone can do it, but do you know how to use it to its maximum effectiveness? Or more importantly, will you avoid the pitfalls so many other business bloggers fall into to prove your internet savvy and distinguish yourself from the rest of the pack? Here are 5 common blog mistakes business...

Have Corporate Blogs Really Caught On Yet?

We see report after report after report of the acceptance or the non-acceptance of corporate blogging as a marketing tool. Often the measurement is done based on the activities of the Fortune 50 or 500 which I find a little puzzling since they are likely to have the most difficult environment to truly blog based on rules and regulations that keep public companies from themselves regarding the financial side of the ledger. eMarketer, however, is...

BlogWorld Expo 2010 – Done and Gone, Still Reeling from the Feeling

I just got home yesterday morning 5:45am and then did my full time job before I even got a chance to get home and visit the family. I’m running all my travel plans by my wife in the future so I don’t go and do a red eye before a day of work ever again. I was destroyed that day. But why? Because of BlogWorld & New Media Expo. It kicked my butt up and down the Vegas strip. But in a good way. I’ve attended every BlogWorld convention that has...

Does Sex Matter When Scoring Online?

During one of our recent Third Tribe Q & A sessions, Chris Brogan made a comment about sex that really got my attention. I should probably clarify that I don’t mean sex as in “Are you getting any?” I mean sex as in male vs. female, and how that influences our behavior, our thinking, and the potential of our blogs. Assuming we all have equal opportunity from the start, is one sex more likely to succeed in blogging than the other? Do men...

How to Create a Memorable Business Card

After you leave a conference or meet with anyone that might lead to future business, your business card is the gateway for future contact and how you will be remembered. It’s important to have an exciting, professional and creative business card. The majority of business cards that are collected after a conference are thrown into a box and never looked at again. However, if you make a killer business card, you and your business are that much more...

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There’s No Room for Spin On Good Content

I just finished reading an article by Aaron Schoenberger that makes a convincing case against article spinning. I couldn’t agree with him more that spinning articles is what’s been called the ‘easier softer way’ in other arenas and there are several reasons why you can’t replace spun articles with original fresh content. Following is a list of just a few of them. Spinning old articles is a cheap way out and sooner or later your readers will catch...