Nothing ever stays the same very long on the Internet and that’s especially true when you’re dealing with Google. 
Now since that’s the primary search engine it’s also the one most people involved with search engine optimization need to concern themselves with so when the Head Googlers recently made the announcement they’d come out with a URL shortener, goo.gl, it raised a few preliminary red flags among people whose big concern is seo.
Google’s Matt Cutts has gone out of his way to put everyone at ease by pointing to things like the fact the shortener uses a method to redirect links that could be good for social media users and actually point to benefits for your website. If you’re anything like me your ears perk up when you hear any steps Google is taking to increase the efficiency of links because they are the bread-and-butter of any good search engine optimization campaign along with keywords.
Goo.gl could also play a part with the ranking algorithm the site uses and work its way into search results if the whole technique becomes popular. That’s the thing everyone who works with seo knows—its parameters are constantly changing and that means you need to keep on top of all these changes so you can supply rankings and traffic that provide your clients with what they need in the way of hits.
Some experts are predicting the results could be similar to Facebook’s Like button in that there will be some demographic information passed along when users are signed into their accounts.
Of course with the rise of social media people are beginning to wonder how seo will fare and although many pundits were first calling for the burial of search engine optimization with the rise of Facebook and Twitter, there now seems to be more of a conciliatory attitude with many professionals calling for a combined effort between the two.
Of course it stands to reason when you consider a good website that is search engine optimized is always the basis for any business and any of the social media campaigns you undergo will always point back to the same starting point. Through it all, there has never been any call for discarding good content or scrapping keywords and links.
In another bit of news, it’s now even predicted that mobile SEO platforms will become more important than the ones used on laptops or even PCs. Some of the people who know are even predicting a resurgence in things like pay per click advertising on the mobile web with the number of smart phones that are now in use.
Remember too that another report is stating Internet marketers are looking toward making link building their priority in the next twelve months and that means the need for well written content to couch these links will grow in the near future….again.
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