Corporate blogs (and blogging in general) get run through the ringer of “Is it a dead art?” to “It’s essential for online success!” and all stops in between. Many fear blogging due to concerns about time, risk / reward, exposure and the list goes on.
eMarketer brings us a corporate some insights from a survey done by Blog2Print (an interesting idea, btw). Here are the reasons why big companies blog according to CMO’s.
The most prominent reason...
Posts
