Setting the Hook: Fishing for New Readers with Social Media Lures

This guest post is by Ben Harack of the Vision of Earth project. Regarding readers as fish, and bloggers as fisherman, might seem strange. Bear with me as I show you part of why I like the idea of blogging as being similar to fishing. Those of you who are familiar with fishing know that getting the fish to bite the lure is only the first step of the process. A good yank from your end is often advisable in order to “set the hook”, ensuring that the fish will be less likely to escape. A new reader...