Niche Travel Blogging Demystified

This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. If you look at all the travel blogs out there, you’ll notice many common themes. People tend to write a blog that falls into an overarching category like cruises, backpacking, solo travel, or digital nomad travel. They don’t refine their offerings any further. What readers are left with is thousands of blogs about the same thing, and a crowded field where no one really dominates. There are no leaders, no experts, and the bloggers’...