Is Blogging Really on the Decline?

An article on Mashable today discussed a study by Pew Internet that broke down the online activities by age groups, starting with as young as 18 and working up to 74+. Many of the results were not surprising. Email was an almost uniform activity across every age group, as were searching and getting news online. Also, younger individuals were more likely to play games online, IM and use social networks while their slightly older cohorts were more...

The Blogosphere is Alive with the Sound of Marketers

While Twitter and Facebook are all the rage with your average internet user, blogs are still going strong in the corporate world. According to a study by eMarketer, 34% of all US companies have a public blog and they project 45% by 2012. That’s up tremendously from 2007 which lands at only 16%. “Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation...