Justin Goff runs 31DayFatLossCure.com, which is a fitness/fat loss product that helps people to lose belly fat (here’s affiliate info). He’s also one of the highest paid copywriters when it comes to sales letters & video scripts for the fitness & internet marketing niches...
Tell us a little background info about yourself. Where are you from? How old are you? How long have you been working in this industry?
I grew up in a very small town in Ohio - after graduating from high school I went to Ohio State, where I majored in Sport & Leisure studies (real tough major .gif)
. I actually got started with affiliate marketing in college to pay off some gambling debts that I got myself into. I'm currently 26, and this has been my career ever since...
What accomplishments so far are you the most proud of?
I’ve busted my ass for the last year to become a good copywriter and that’s really paid off lately. I’ve written copy for some of the biggest internet marketing product launches, and also copy for the sales video for our own product which I’ve actually gotten some kudos from the big A-list copywriters for....
I’ve spent tons and tons of hours learning how to write copy and I feel like it’s all coming together for me now...
How did you come to learn about this industry? Why did you choose this career? When did you first realize the full potential in affiliate marketing? When did you first “hit the big time?”
I used to be a big sports bettor in college, and I was really good at it. I wouldn’t bet much, but I would win like $5k for a college football season, and that would be enough money to keep me from having to get a real job in college.
One of the seasons though, I got in over my head, went on a little bender and ended up owing some shady people over $3,000. At the time, I didn’t have the money. I ended up getting a job as a valet to pay it back - and then I also made a website where I decided to sell my football picks. The site was ugly as HELL, but I made like $1,000 that first year and I was absolutely hooked.
From there, I went on to dabble as a poker/gambling affiliate. I did that for a few years and learned a ton about SEO. Since then I’ve sold most of that stuff off, and now I focus solely on the 31 Day Fat Loss Cure site....
What do you think it takes to be successful as an affiliate?
1. The right mindset
2. The willingness to see failure as a learning experience
3. The willingness to find a mentor
4. A deep understanding of what influences people
5. Discipline
What have been your biggest failures and frustrations?
I had a lot of bad “mental blocks” when it came to making money when I first started.
Growing up in a small town in a middle class family I always thought that $50k was a ton of money to make in a year...
That kind of thinking really held me back in a lot of ways. I would make a bunch of money with something but when it came to leveraging that and making even more money, I would always put my foot on the brake and sabotage myself.
I read Dan Kennedy’s Wealth Attraction For Entrepreneur’s book and within about 2 months my income went wayyyy up. Dan’s been one of the biggest influences on my business and this book really helped me get over a lot of mental blocks that I had that were preventing me from making money (I highly recommend this book to all entrepreneurs)
What is the single toughest problem you've had to face, and how did you get through it?
Honestly one of the hardest things I’ve had to deal with are going through a break up. I’m sure I’ll catch shit for saying that in the comments, but it’s true. When you work from your house and you don’t interact with co workers throughout the day, going through something tough like a break up, or a death in your family is 2x as hard.
I think a lot of entrepreneurs are constantly thinking about their business so we mostly live “in our heads”. And when you live like this, you don’t have the same outlets that most people have with a typical office setting...
Is there anything that you don’t like to do, that you just hate working on?
Honestly I hate writing copy. I’m really damn good at it, and I get paid a boatload of money to do it for clients, but I just don’t really like to do it. Just the thought of writing for 5 straight days makes me tense up.
That’s why I'm pretty picky about who I take on as a client. I probably get 3-4 proposals a week from people who want me to write a sales letter/video for them but I only take on the projects I really want to do...
I really like to play around more with the testing side of things once the copy is done. That’s when it gets fun for me...
If it’s possible for you to share, are there any particular niches that you currently favor? Or that you aren’t necessarily in right now but that you would recommend?
All I do is the fitness/fat loss niche right now. I’m pretty much just focused on promoting our product and helping our affiliates to promote our product so that I can build a real, sustainable business.
But being in this niche, I do know there are a lot of opportunities...
Here’s one that I think is going to blow up...
- Gluten free diets
If you’re not familiar with it, gluten is a protein found in foods like wheat, barley, oats etc...
A lot of people are intolerant to it, and millions more are intolerant to it and they don’t even know about it. It’s catching on with a lot of people, and the Hollywood crowd is beginning to notice it as well. It’s probably a smaller niche now, but easily something that you could build a product and make 6 figures a year with.
As we get more and more health conscious, more people will start to learn about it and it’s going to be the next big “diet craze” in this country...
What niche has worked best for you?
I used to be in the poker/gambling niche and did really well in that. A lot of my friends are still in that niche and they’re all raking in the dough.
Anyways, poker/gambling and then fat loss are the only 2 I've ever really done any serious work with...
Which methods of promotion do you favor?
I used to be a big SEO & blogging guy, but I've fallen in love with paid traffic. I'm just getting my bearings with paid traffic since I could never use it back when I did poker stuff. But I’m doing a lot with Facebook, POF and some smaller media buys...
If anyone wants to coach me with media buys I’d be forever grateful to you .gif)
What have you been up to recently? What projects are you working on?
Mostly recruiting affiliates for our product, and then working on dialing in our upsells so that we can make more money off each sale. We’ve seen a big increase in the value of our customers from testing our upsell process.
What are your greatest strengths?
I understand what influences people and I truly understand the fat loss market. I’m pretty relentless when it comes to learning new things, so you’ll always catch me reading 1-2 books on advertising, and then I’m always learning new things from the guys in my mastermind group as well.
If you want to be successful you have to keep learning from other people...
What are your greatest weaknesses?
Getting complacent. I always have to remind myself to not settle when stuff starts going well. This was a big problem for me back when I had a lot of the mental blocks about money. I would let off the gas before things got really good and just try and stay in my comfort zone. I've learned to recognize that now, and I understand that I need to keep pushing when I get to that point...
What motivates you?
Hitting my goals. I’m nowhere near where I want to be financially, but I make sure I remind myself everyday about what my goals are and what I need to do today to get closer to them.
What is the best advice you’ve been given and try to apply to your life?
The day I realized that I was solely responsible for everything (good or bad) that happened in my life was a big day and a big shift in my mindset for me.
I used to have a victim mentality when it came to a lot of things - so once I got over that and figured out that I was solely responsible for all of my success, I really started to see a big difference in how I looked at everything.
As human beings, whenever we don’t reach a goal or we aren’t satisfied with where we are in life, we always rationalize it to ourselves and put the blame on something outside of ourselves. Sometimes we even say it’s our own fault, but deep down there’s a rationalization that we let ourselves use.
It’s this kind of thinking that allows us to rationalize our existence when we’re not living up to our potential.
Understanding that was probably the biggest change in my life...
Who has impacted you most in your career, and how?
Dan Kennedy and Shoemoney - I've read almost all of Dan’s books, and I get so much out of every book & seminar I listen to of his. You can pick them up on Amazon for like $12 each, and they are just filled with useful business knowledge.
And then Shoemoney has been a massive help ever since I met him 2 years ago at Elite Retreat. He’s one of the most helpful people I know, and he’ll do anything for people that he actually knows and cares about... Just getting to know him and helping him out has opened a lot of doors for me...
What kinds of people do you have difficulties working with? Any good stories?
I'm a terrible employee. I really am. If you were to ask any of my former bosses back when I had a job in high school, they would probably all tell you I wasn't cut out for being an employee, haha...
What are some of your long-term goals? How much is enough? If money was no object, what would you be doing?
Honestly, I love what I do. I wake up on Saturdays and Sundays and have to force myself to not get on the computer and work. Even if I had 50 million in the bank, I would still be doing stuff like this...
How do you like to spend your free time? What does work-life balance mean to you?
Working out, boxing, being on the lake. I'm a pretty simple guy. Anything to do with sports or the outdoors is where I like to be...
I also spend a lot of time with my dogs... I usually take them to the park or for a long walk everyday. They hang out in my office with me so making sure they are worn out is always a priority when I have work to do...
If you could go back to being 18, what different career choices would you make?
Start with building my business sooner - and also stick with 1 business until it was successful. I fell into the trap of jumping from niche to niche for a while before I really settled on the fitness niche.
Once you have a plan, just stick with it until it works. Most people don’t need more information or the “newest thing” to get started. All of that is useful as you have a business is growing, but just get started with 1 or 2 things and make those successful.
Do you have a Twitter account or Facebook “Like” page?
facebook.com/justingoff is my personal one. I have a Twitter, but don't use it anymore...
Ending
I personally work with our affiliates for the 31 Day Fat Loss Cure - if you’re interested in promoting a legit product with high conversions, and no shady rebills then get a hold of me. You can check out the affiliate page on our site here....
- Justin Goff
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