Go with traditional ad networks and you can expect them to take a 50% cut. Go with affiliate marketing and you have to work hard to increase your conversion rate. Take out private advertising and you have to deal with all the administration of the ad placements. There has to be a better way to monetize your blog.
Designed to make both the ad buying and ad selling experience easier for everyone involved, AdSella has just launched into its beta testing and you can sign up right now. Is this the right deal for your website?
Buy and Sell Website Advertising
The vast majority of beginning bloggers will turn to networks like Google AdSense when they first get started. The barrier of entry is low and they can start making money right away. However, they quickly learn that private advertising can be much more lucrative.
Handling private ad sales can be very time-consuming, however, and that’s where AdSella can come into play. In short, AdSella is an online ad space marketplace where site owners can list their available ad placements and advertisers can buy these spots.
A variety of different ad types and banner sizes can be used and AdSella takes care of all the administration. Publishers are paid once a week and they really do just “set it and forget it.”
How Does It Work?
From the blogger’s perspective, the ad marketplace from AdSella is very easy to understand.
Site owners create a listing on AdSella for every block of ad space that they’d like to offer for sale, setting whatever price that they’d like, whatever duration they’d like, and whatever size they’d like. A simple line of text is then inserted into the space on the site where they would like the ad to appear.
A placeholder ad block appears immediately on the site. Ad buyers can then click directly on the “buy this ad” banner, proceed through the checkout process, upload their banners, and have the ad go live almost immediately. From the blogger’s end, no additional code needs to be added or altered; it’s automatic.
When the purchased ad time expires, the ad block once again becomes available through the AdSella marketplace for new advertisers to purchase. Once again, the blogger doesn’t have to do anything. There’s no management of expiry dates and advertiser banners; the AdSella engine takes care of all that.
Sifting Through the Marketplace
Each time that a blogger sets up a new available ad slot, it shows up in the marketplace for buyers to browse. Basic information is displayed in the main listing, including site name, URL, PageRank, run (duration), status, and price.
Clicking through to an individual listing, the buyer can then get a little more information about the advertising opportunity, ad location, acceptable formats, ad run time, website category, and other related details.
However, the purchase process cannot happen from this page. The ad buyer has to go directly to the seller’s website, find the available AdSella ad spot, click on the blue banner, and proceed through the checkout process that way. This ensures that the advertiser knows exactly where the ad will be placed.
After uploading the ad creative, the advertiser can log into his or her AdSella account to make changes. Once again, the site owner doesn’t need to do anything. The same code stays on the website.
What’s the Catch?
The good news is that it costs nothing for site owners to list their available ad placements through the AdSella Marketplace. Naturally, though, AdSella has to take a cut when a sale is completed.
The commission rate is 20%, meaning that the site owner receives 80% of the total ad price. If a one-month ad placement is $50, then the ad seller receives $40 of that and this is sent out every Sunday via PayPal.
That 20% is certainly worth avoiding all the extra administration required to sell ad space privately, not to mention the extra exposure the site owner receives through listing in the AdSella Marketplace.
Link: AdSella Marketplace
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