Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Friday, October 29, 2010

How Personal Experience Helps Me Blog Better

This guest post is by Kiesha of WeBlogBetter.

Have you ever wondered how some bloggers never seem to run out of post ideas? They always manage to escape the dreaded writer’s block unscathed; they’re always full of inspiration. Ideas overflow and pour onto the page as they type feverishly. They’ve tapped into a mystical stream of never-ending stories.

What if I told you that you could tap into the same power?

Everything you’ve already learned and experienced can be used to create infinite and original ideas for your blog. If you can turn on the analytical and creative juices in your brain, you’ll never run out of ideas.

Almost anything you’ve learned in school, on the job—even life’s lessons in general—can be turned into useful analogies or comparisons. Music, television shows, movies, or videos can also be used as fuel for unique and engaging blog posts.

There are almost no limits to this technique. In fact, the more unlikely and unusual the comparisons you make, the better.

Using my personal experience to blog better

Whenever something evokes an “Aha!” moment for me, I immediately think about how I can use that principle for blogging.

For example, late one night, I was watching The Karate Kid. At the point when young Dre finally realizes that all those days and weeks spent picking up his jacket had really been preparing and strengthening him, my mind immediately connected that experience to blogging.

When Mr. Han said, “Kung Fu lives in everything we do … Everything is Kung Fu”, I jumped up like a hot coal had landed in my lap. I grabbed a pen and wrote:

“Blogging lives in everything we do … Everything is blogging! Every experience is potential blogging material!”

My husband thought I was going mad as I frantically scribbled this on an already over-filled piece of paper. It was a major “Aha!” moment!

Yes, everything in my life — even those experiences that I thought were useless wastes of time — had been preparing me for blogging.

You might not be able to see the similarities between blogging and manicuring nails, but what I learned years ago as a nail technician helps me blog better today. I was known for my creative airbrush designs and 3D nail art. I had more customers than I had time. It sounds like I should be rich by now, right?

Here’s the problem: I loved the design/art part of the process, but I hated the chemical aspects of the job. I also hate feet, which wasn’t the best of news for customers who wanted their toes to match their fingers. I suffer from the exact opposite of a “foot fetish.” Would that be a foot phobia? What I learned is that no amount of money justifies doing (or smelling) things you hate.

How does that translate to blogging?

Nothing, not even money, should be the reason for blogging about something you’re not passionate about.

I can see many parallels between applying acrylic nails and blogging.

They both require preparation

When applying acrylic nails, the surface must be adequately prepared. Skimping on this step creates the prime condition for the growth of fungus or other harmful pathogens that, if left untreated, could create medical problems for the customer.

With blogging, if you don’t take adequate time to prepare with research and fact checking, you could potentially steer a reader in the wrong direction. They may not be physically harmed, but advice you offer on your blog could harm a person’s business or their blogging efforts—and maybe even adversely impact their finances.

They Both Require Good Design

If I tried to put a beautiful design on a malformed nail, it only made the malformation more apparent. On the other hand, a well-formed nail with an ugly or bland design would be a waste of sculpting efforts. In other words, the nail had to be both well formed and display a beautiful design.

The same is true for a blog. You can have the most beautiful blog design, but if your site lacks valuable content, no one’s going to want to return. You need both good design and great content.

So you see, yes there is much to learn about blogging from doing nails. There is much to learn about blogging from everything—from all of your experiences.

Over to you

Have you ever thought about how your own abundance of personal experiences relates to your own niche? And how you can use that to create a blog unlike any other?

  1. Start by listing some of the most vivid experiences you’ve had, or lessons you’ve learned over the years.
  2. Then instead of thinking about how different they are from blogging, think about how similar they are.
  3. Use those points of intersection to highlight those similarities.
  4. Then mesh those ideas together to create something new.

What you’ll get is something totally unpredictable and extremely insightful.

Which pieces of your personal experience and life lessons could you use to create an interesting analogy or comparison in a blog post? Which could you use to help you improve your blogging in general?

Kiesha blogs at WeBlogBetter, offering blogging tips and tricks. She’s a technical writer, writing instructor, and blog consultant for small business owners. Connect with her on Twitter @weblogbetter.

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Tuesday, October 12, 2010

Announcing the Prose Theme for WordPress

image of Prose Theme logo

You may have seen recently that we merged StudioPress, creator of the powerful Genesis theme framework, into Copyblogger Media. Why did we do it?

I can sum it up for you in a single phrase: because we’re control freaks.

With Genesis, we saw an opportunity to create WordPress themes that were tailored exactly to our customers’ needs and desires.

We could incorporate the features that are most important for content-rich sites, the expert SEO you insist on, and the security to keep your sites as safe as possible.

Brian and I worked closely with Genesis founder (and our new partner) Brian Gardner on a new collaboration. A WordPress theme designed for those of you — bloggers, copywriters, consultants, and content marketers — who in one way or another produce great content to make a living or part-time income.

I’d like to introduce you to Prose.

An elegant minimalist design

The first thing we knew was that we wanted the design to support your content, not fight with it.

Some themes make great use of animated widgets, or are designed to highlight striking imagery. Or they’re great for e-commerce, or building a corporate brand.

And Genesis has terrific themes that do all of those.

Prose is something different. It’s all about words.

Your words.

It’s simple and elegant, so it doesn’t distract. But it has enough design sophistication that it never looks amateurish or “fly by night.”

Like the perfect little black dress, it doesn’t call attention to itself … it just makes you look amazing.

Point and click design controls

But just because you may not be first and foremost a designer, that doesn’t mean you want to commit yourself to a single rigid design mold.

Writers are creative people, after all. And we knew you’d insist on being able to change some key elements yourself, without “breaking” the overall clean, designed look of the theme.

That’s why we built in point-and-click design controls into Prose. They let you control site colors, typefaces, font sizes, and other critical elements of your site design. Instantly.

Do your readers want a larger font size? That’s just a few clicks away, starting right from your WordPress dashboard.

Want to try a different column layout for your site, or to change the look of your subheads? Takes less than a minute. And if you don’t like it, it’s a few clicks to change it back again.

You can change how your links are styled, how tall you want your header to be, and dozens of other key design elements.

And you don’t have to know any CSS, HTML, PHP, or any other letters. If you can point and click, you can customize your site design.

Search optimized and powered by Genesis

You might have seen that Genesis isn’t just a WordPress theme, it’s actually what’s called a theme framework.

So my first question when I saw that was, What’s a theme framework?

The first thing you need to know is that when it comes to web design, form and function need to be separated.

In other words, how your web page works (like the code that Google looks at to find your content and how to rank it, or the security that keeps evildoers from hacking your blog) should be separated from how your web page looks.

Why?

Well, in the first place, Google is a big fan of clean code. The Google “bots” are sophisticated, but they’re only so smart. Clunky, junked-up code can confuse them — and if Google gets confused, they won’t give your site the ranking you deserve.

In the second place, the web evolves. Those “back end” elements always need to be up-to-date. Security evolves, SEO evolves, WordPress evolves, and your page function needs to grow with those things so that everything works the way it should.

But the last thing you want is for your carefully designed web page to suddenly look completely different because you updated your WordPress theme.

That’s the beauty of a framework. When you click the button to update Genesis, it automatically takes care of all of those security and SEO issues for you. But it doesn’t touch the design of the page, because that’s handled by “child themes.”

OK, so what’s a child theme?

The theme framework is all about how the site works.

A child theme (like Prose and 27 others from StudioPress) is in charge of how the site looks. The colors. The layout. The typefaces.

The child theme controls the “look and feel” of your site. And the exact same content will have a very different feel depending on how that content gets presented.

The nice thing about child themes is that with the Genesis framework, you can change them in just minutes.

That means you can take a funky site with a handmade flavor, like the Genesis Bee Crafty theme, and in about two minutes you can give that exact same content a sleek professional gloss by switching to the Enterprise theme.

And you’ll never touch the important “behind the scenes” code that makes your site work exactly the way you want it to.

The biggest security hazard for most blogs

Unfortunately, bad guys are everywhere, and blogs get hacked every day.

The most common culprit? Bloggers who haven’t updated their theme or their WordPress installation because they’re worried it will mess up the look and usability of their sites.

Outdated software is a major security hazard. In fact, Brian Gardner told me that one of the reasons he developed the Genesis framework in the first place was to make updating his own sites one-click-easy.

When it’s easy for you to update WordPress and your theme framework, and you don’t worry about anything breaking, you won’t put it off.

And that keeps your blog (and your readers) safer.

Get Prose + Genesis today

Pick up Prose with Genesis today and you’ll get:

  • Prose’s point-and-click design controls to create the exact look you want
  • A great-looking theme that puts the focus on your content
  • All the SEO and security benefits of the Genesis Framework
  • Unlimited updates and support
  • The ability to use Prose on as many sites as you like (no developer surcharge)

Find out more about the best WordPress theme for writers and content marketers here.

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