Medical Monday: Looking to Reach Women about Healthcare? Don’t underestimate the Power of Blogs

Women and Healthcare Blogging Women remain (arguably) our most influential consumers - especially in the healthcare space. Not only do women make up a significant portion of consumers overall, they are also a driving force and key influencer behind many of the purchases men make. When it comes to healthcare, this is no exception (and if the men are anything like me it may even be more of the rule). As a result, marketers spend a lot of time studying...

Does Sex Matter When Scoring Online?

During one of our recent Third Tribe Q & A sessions, Chris Brogan made a comment about sex that really got my attention. I should probably clarify that I don’t mean sex as in “Are you getting any?” I mean sex as in male vs. female, and how that influences our behavior, our thinking, and the potential of our blogs. Assuming we all have equal opportunity from the start, is one sex more likely to succeed in blogging than the other? Do men...