Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?
Fortunately, eMarketer and IZEA has done that and it appears as if the idea of “earned media” sounds much better as theory rather than reality. Are you really surprised?
Social media advertising company IZEA surveyed Twitter users, blog writers and other social media publishers about their openness to sponsorship of their social content. More than half said they had already monetized their activities, and almost a third more wanted to. Overall, 71.3% had been offered some kind of incentive, like cash, free products or coupons, for a blog post or tweet promoting a brand.
Asked about the idea of being paid for content, it sounded good for about 89% of the bloggers surveyed. Apparently, the economy has taken its toll on accepted payment methods because social media content generators are not so much interested in barters or coupons, they want to be paid the old fashioned way: cash. (I personally like gold bars but I am different for sure).
The most startling part of this research is as follows
In December 2009, the US Federal Trade Commission released new guidelines designed to protect readers of social media content from undisclosed sponsorships, but according to the IZEA survey more than a third of PR, social media and marketing professionals have not heard of the rules at all. Only 29.9% said they had read and understood them.
So what happened to the idealism of the world of social media? It went the way of just about every ideal that makes everyone sound so great when talking about it. Where is that? It ran headlong into reality where people have to make a living.
So how do you feel about the apparent blogger for hire social media world we really exist in? Is it OK or is it ‘not the way it is supposed to be’?
A guest post by Naomi Dunford from IttyBiz who emailed last week to remind me (Darren) that today is ProBlogger’s 6th Birthday and asked if she could write a birthday post. Here it is!.
I’ve sat where you sit.
I’ve devoured the articles and the blog posts and the link roundups. I’ve agonized over whether I could afford that video camera or that conference or that membership program. I’ve felt like a fool for even hoping this blogging thing could ever work.
I’ve sat right there and I know how scary it is.
Maybe I should introduce myself. My name is Naomi Dunford, and I was just like you.
I was desperate, scared and pregnant. My doctor had put me on bed-rest. I had to leave work because I was fainting all the time. Even before he was born, we knew our baby boy would have health problems.
We had intermittent web access because I could only intermittently afford to pay the bill. My husband was making very little money in a job working nights and it was going nowhere. Things did not look good.
Then I found Problogger.
I read all the archives. (All the archives.) Read some Copyblogger. Read some Chris Brogan. Slept. Drank a lot of tea. Had some panic attacks and spent a lot of time thinking about how cool it would be to be a problogger one day.
You’re waiting for the bit where I say it got better, right? Where I say I dove right in and created a blog and hustled my way to fame and fortune? Sadly, no.
I did nothing. Nothing. For a year.
I had my son. Went back to my job. Left work in the middle of my shift on my fourth day back. Went down to one (sub-poverty line) income. Flirted with the idea of starting a business. Got one half-hearted client. Put our son to bed by myself. Ate a lot of rice.
But I kept reading Problogger.
One day, Darren mentioned he needed businesses to sponsor his third birthday giveaway. Sitting there, nursing my son in the middle of the night, I had a crazy idea. I could be a sponsor. I had no idea what I was going to give, but the deadline of Problogger’s birthday was enough to get me going and get my blog launched.
I decided to give some marketing coaching. I had to fill out a form to say who I was and what I was offering, and I wrote that IttyBiz was the “offshoot blog of IttyBitty Marketing”. IttyBitty Marketing? Please. We’d had the sum total of one client and to this day, they haven’t paid me. But I had to put something in there. I sent it off, and then all I could do was wait.
I launched the blog. I wanted to email the people who commented to enter the contest and invite them to IttyBiz, but I didn’t have their email addresses. (I ended up clicking on all their links and personally emailing them via their contact pages, a process that took two full days. We worked straight through the night.) I did the same with the other sponsors.
I got some readers. Not a lot, but some. I got a little bit of traffic. A few other bloggers said some nice things about what I wrote. My goal was to get a thousand subscribers before Christmas. I didn’t make it.
But I kept reading Problogger.
Let’s flash forward three years.
My blog now employs six people. We have over 20,000 readers. We’ve helped more than 1000 people quit their job. As an affiliate, we sold enough copies of Teaching Sells to fund a school in Cambodia.
My husband quit his job. We’re unschooling our son. We moved to England for a while. We bought a little house. We finally got a car. We went to Cuba and Ireland and SXSW and Blogworld a few times. I threw a party in Austin and Darren came.
And we’re home. My husband kisses my little boy goodnight seven days a week.
But here’s the really crazy part.
Nothing special happened.
I didn’t just happen to get a column in the New York Times. Nobody invited me to be on Oprah. I didn’t conveniently score a book deal. Despite my repeated attempts, I’m still not married to Brian Clark. I didn’t do anything special. The gods did not smile on me.
I just kept reading Problogger.
The point of all of this?
Please don’t give up. I know it’s terrifying. I know you are under indescribable pressure to do something serious with your life and grow up and forget your crazy blogging dreams. I know that some days, this is the hardest thing you’ve ever done.
I know your family thinks you’re crazy. I know you feel completely alone. I know you feel like it’s never, ever going to work.
But what you’re reading here? It works. I promise. Please don’t lose heart.
Happy birthday, Problogger. And thank you, Darren. I am blessed to have you as my mentor and honoured to have you as my friend.
6 years ago today I imported a series of posts that I’d written about blogging on my previous blog over to the ProBlogger.net domain – ProBlogger was born. I look back on that time and while I was almost making a full time living from blogging there was so much about the medium that I didn’t yet know. I still feel I have a lot to learn but thought I’d take a few minutes out today to reflect on some of the lessons I’ve learned about blogging.
I’ve identified 5 things that I’d concentrate (I only started this video with 3 but by the end had 5) on if I were starting out again today. They all begin with ‘C’.
Thanks to everyone for making ProBlogger what it is today – 6 years on from that first day!
Transcription of – The Five C’s of Blogging: Reflections on 8 Years of Blogging
I’ve had this video transcribed below for those who prefer to get it that way. The transcription provided by The Transcription People.
Today as you, as this video goes up on ProBlogger, it’s the six year birthday of ProBlogger. Naomi Dunford emailed me last week to remind me of the birthday. I think she started blogging on my third birthday, so she remembers it every year. She reminded me of it and offered to put a guest post up on that day, a birthday post which will go up later today.
I wanted to take a few moments out today to reflect upon the six years of ProBlogger and the almost eight years that I’ve been blogging. I started in 2002, and I wanted to reflect on some of the lessons that I’ve learned and particularly how I’d go about it if I was starting out again today.
Whilst what I’m going to share today isn’t really rocket science, I think it’s good to be reminded of these things, whether we’re new bloggers or older bloggers because whilst we often know this stuff, we don’t actually always do it – and I find myself in that category as well.
If I was to start out again today, there’d be three or four different things that I would be focusing upon.
1. Content
The first one is content. Now, that’s a bit of a no-brainer in many ways. Of course you’d be focusing upon content as a blogger, a blogs not a blog really without some kind of content whether that be video or text or audio or images.
But really, your blog’s success hangs upon what you put up on to it.
As I’ve said many times on ProBloggers over the years, if it’s not enhancing someone’s life in some way, the chances are, they’re not going to come back again. That enhancement of their lives, solving problems, meeting needs in some way could be a big thing. It could be helping them to be a better Dad or a Mum, or helping them to learn something that will help their career.
It could be big things like that, or it could be small things. Giving them a chuckle, giving them a laugh. Helping them to know that they’re not the only person with a problem. Giving them a sense of community, a place for them to connect with other people. These are problems that you can be solving with your content. Your content needs to be useful in some way. And really I guess a lot of what I would be doing if I was starting out again today, is identifying the problems that people have, needs that they have and trying to work out how I can develop content that is meeting those needs on a daily basis. Just putting content on a blog that doesn’t really mean anything, that doesn’t actually help someone in some way, it’s kind of empty, and as a result, most blogs that do that don’t really reach the heights that they could.
2. Community
The second thing that I’d be putting a lot of time into and I guess I did this particularly in the early days of my first blogs was community.
Helping people who come across your blog to feel like they’re being noticed, feel like they’re being heard, and giving them opportunities to meet other readers of your blog. It’s just such a vitally important thing.
People don’t go online just to consume content any more. They’re actually going online to belong and we’re seeing this with the rise of Facebook and Twitter and social media. The popularity for many years now of forums and chat, and all this web stuff that we’re seeing, it’s all about community, it’s all about belonging.
This is what attracted me to blogs in the first place, is that one, they would give me a voice, but two, they would enable me to connect with real people who shared my passions and interests in life. And yeah, so I guess, starting out again today and even tomorrow as I continue with my blogging, community is something that really I think needs to be a priority for us.
Taking notice of your readers, valuing your readers opinion, including that in some way. Valuing that in a public way on your blog is really important.
3. Connection
The third thing I guess I’d focus on, and this is something I didn’t really focus on that much for the first few years on my own blogging, was, is, I call it, to keep the “C” theme running, the content community, I call it connection, and giving people connecting points for you.
It’s perhaps not the best word for it, but if we want to keep the “C’s” rolling, then that’s what we’ll go with. Really it’s about capturing people’s email addresses, a place where you can continue to have that connection with them, it’s about getting them to subscribe to your blog in some way, it’s about connecting with them on Twitter or Facebook, wherever it might be that’s relevant for your niche.
This is so important. I look back on those early days on my first blogs where I didn’t focus on this, and I think of all the tens and hundreds of thousands of readers that came through my blogs that I didn’t actually offer them a way of an ongoing relationship.
For many years, I was just satisfied that people were reading it, and that’s a great thing, but what if I could get those people back again? Those hundreds of thousands of people who kind of just slipped through my fingers over the years and that didn’t connect in some deeper way. Now many of them did, they went out of their way to find ways of connecting with me, and I’m grateful for that.
It was only in the last few years that I began to offer people newsletters or connection points on Twitter and Facebook and that type of thing. So, whatever it might be for your niche that’s a relevant way of communicating with them and connecting with them, go out of your way to find ways of connecting with them. Don’t rely on other people going out of their way to connect with you.
4. Cash
The fourth thing I’d say is, again, keeping with the “C” word is cash, is money, is it monetising. Now this isn’t a goal for every blogger, but for me, as someone after a year or two decided that I wanted this to be my way of making a living, I began to have to think of ways about monetising my blogs and really, it’s about sustainability.
If you’re able to sustain your blogging in some other way and don’t need to make money out of it, then that’s fine. But for many of us, we want our blogs to at least break even, we want to be able to pay for the costs of the blog. We want to be able to, you know, pay for a nice new design or the hosting and that type of thing. And for many of us we actually want to make a living out of that as well.
In this regard I’d say, experiment with different ways of monetising your blogs. Many of us start out with AdSense or an ad network or Amazon’s affiliate program, and these are great starting points, but don’t just be satisfied with, you know, doing it in one way. Actually be constantly on the lookout for new ways of monetising, and be on the lookout for ways that you can directly monetise, and you don’t have to rely necessarily upon an ad network, or some other third party to help you monetise your blog.
Be thinking all along of, ‘could I write an eBook? Could I run a course? Could I have a membership site? Could I sell myself as a Consultant? Could I write a book?’ These types of things that you can more directly monetise your site also.
5. Contribute
And I guess the last thing I’d say, and it’s not really a “C” thing at all, and it really comes down, it really incorporates all these different things is, actually do something that’s worthwhile. I come across bloggers from time to time who create blogs that kind of are, they’re just about making money and they’re not actually about contributing anything to the world that we live in. And whilst I kind of understand that on some levels, you know, we all need to make a living, I kind of went through a phase where I did that myself. I had blogs that were just creating noise, and, in the hope of, you know, getting a few readers from search engines and making a few dollars on the side. And I actually found that to be a really empty process.
Creating blogs that are just sort of spammy, adding random content on to the web may actually make you a few dollars, but make it your ultimate goal to contribute.
If we’re going to use a “C” word, perhaps it’s contribute. Do something that makes a difference in this world.
It strikes me increasingly as I do my own blogging that people are coming to read my stuff every day and I’m helping through my content, but perhaps there are ways I can contribute and make the world a better place as I’m also doing that in different ways. I, early next year I’m going to Tanzania with a charity to actually look at one of their projects and to capture the story of that in video and image and to share it on my blogs. And whilst that’s not really on topic in some ways, I kind of feel like as bloggers we have a responsibility to use the voices that we’ve been given and to use the profile that we have and the credibility that perhaps we have and to actually use it for good in some ways. And I think that’s a responsibility for us as bloggers, and I’d love to see us as bloggers really take this more seriously. And for me that’s something that I want to do over the next few years in particular.
So, there are my five “C’s”, content, community, connection, points of connection, cash and contributing something of value to the world and the blogosphere. They’re some of the, I guess, the lessons that I’ve learned. The things that I am wanting to inspire, re-inspire myself to continue to build on as I go forward in to the next six or so years of ProBlogger. And I’d love to hear some of your feedback in comments below.
Hope this has been of some value to you as you continue your own blogging.
Bear with me on this one. I was helping my good friend move yesterday and in the tedium of moving box after box of their stuff into “the room” made my mind wander. While it was wandering I hit upon guest blogging as akin to helping a friend move. Let me illustrate.
It is not your house
No matter what you think of the house, remember that it is not your house. You do not have to live there but you do have to be a good guest. So, as you are helping a friend move you carry their boxes into the house, put them where they want them to go and just be helpful. Being a helpful friend during a move comes back to you in the end because eventually you are going to have to move too.
So, you might not like the look of the blog you are guest posting for and you probably would do things differently if it was your blog. But it is not your blog and you are there to help move the boxes and put them in the right place. Do a great job guest posting and when it comes back around your friend will give you a great guest post on your blog.
Everyone has weird stuff
When you are moving a friend’s stuff you might see things that you wonder why they would even have. A stuffed alligator head, toothpick collection, or rubber band balls, it doesn’t matter because it means something to your friend. Just move it in for them so they can enjoy it.
When you post a guest post the formatting of the blog you are guesting on might be completely different than your own and it might feel weird to you. Things that you think are a given might not be like formatting of lists where the spacing might be different than you expect or there might be a border automatically added to an image and you wonder why things are done that way. You have to remember my first point about, It is not your house.
So, be a good friend, write a great guest post, don’t disturb the house, don’t stand around grab a box and get going. If you do that when you help out your friends and it will come back around to help you in the end.
“I’m having trouble deciding what topic to blog about.”
This was a statement I heard three times at the ProBlogger meet up in Brisbane a couple of weeks ago and is a problem that many PreBloggers face.
I’ve written numerous times about how to choose a niche or topic to write about but it struck me while talking to the Brisbane folk asking the question that the biggest factor in helping me to narrow in on my own niches was having a personal blog.
When I started blogging in 2002 I had no intention of doing it professionally. Instead I, like almost every other blogger at the time, started a blog (pictured below – no longer active) which was quite personal in nature. In many ways it was an extension of my brain and was simply a place to talk publicly about what I was thinking about, learning and experiencing in life.
As a result I wrote about many topics including spirituality, culture, photography, starting a church, movies, holidays, family, emerging forms of media and blogging.
It was a bizarre mix of topics and I know that some of my readers struggled to make sense of my somewhat eclectic interests – but as I look at the three blogs that I currently operate today I see the roots of them all in that first personal blog.
I blogged on that first blog for a year and a half before starting any other blogs and before I even began to think about making money from this medium but while that particular blog didn’t make much money (I played a little with AdSense on it but it never really worked) it was probably my most important blog in shaping what I now do.
Why was that personal blog such an important place for me?
A few thoughts come to mind as I look at how important that first personal blog was.
1. A personal blog can be a testing bed for ideas and niches
In many ways that first blog became a testing bed and launch pad for new blogs. ProBlogger is a great example of this. After a couple of years of blogging I began to start other blogs and experiment with making money from blogging. As I did so I also began to journal some of the lessons I was learning about blogging on my personal blog. I started a blog tips category and got to a point where I had 50 or so posts in it.
These posts were quite popular and in time I realised that my blog tips were resonating with and helping more and more people – to the point where they perhaps justified starting a blog on that topic. This led me to registered ProBlogger.net and start this very blog.
The great thing about launching ProBlogger this way was that I’d already worked out that there was an audience for the topic, I already knew that I enjoyed writing about the topic and I already had 50 or so posts that I could transfer over to the new domain.
In many ways when I started ProBlogger I was able to leapfrog over some of those startup headaches that many bloggers face because I’d already tested the idea on my personal blog.
2. A personal blog gives you a place to find your voice
Over the years I blogged on my first blog I experimented with many ways of blogging. Not only did I chop and change that topics I covered – I also wrote in different styles and voices and was quite playful and experimental in working out what types of posts connected most with readers.
3. A personal blog helps you understand blogging
The other great thing about that first blog for me was that it gave me a taste of the technology and culture of blogging. I was very overwhelmed by the technical aspects of blogging in those early days and quite intimidated about putting my ideas on the web. I was also confused about how to find readers and interact with them.
Starting a blog is the best way to learn about blogging – until you experience the process of publishing a post and having people read and interact with it you’re not really a blogger.
The great thing about learning all of this on a personal blog is that people’s expectations may not be quite as high as if you launch a ‘professional’ blog.
Are Personal blogs for everyone?
I’m not convinced that everyone should have a personal blog to help them launch their new blogs. For me it was helpful but some bloggers are much more ready to launch into niche focused blogs without going through that process.
However if you’re convinced that you want a blog but don’t know what topic to focus in on then a personal blog might be a step forward to help you find your voice, identify topics and to learn the ropes of blogging itself.
One of the excellent upcoming conferences that I’m speaking at is the Facebook Success Summit 2010. It’s run by Mike Stelzner of Social Media Examiner. I’ve been involved in Mike’s summits before and they are packed with information.
This conference is a live online conference (so there are no travel costs) that is packed with amazing speakers. All sessions are recorded so you don’t have to be on live calls to participate but can listen to those you miss later.
All up there are 22 experts sharing what they know about how to use Facebook to build their businesses. Speakers include:
Brian Solis
Mari Smith
Michael Stelzner
Justin Smith
Others from Intel, Xbox and Cisco
Topics are varied and cover everything from the ‘why’ of getting a business on Facebook through to many aspects of how to best do it effectively.
My own session (which I’ll be running with Mike Stelzner) is titled ‘Building Community with Facebook and Blogs’ and the description of the session is:
Are you looking to build a loyal community on Facebook? If so, look no further. In this session, Darren Rowse (founder of Problogger.net) and Michael Stelzner (founder of SocialMediaExaminer.com) reveal how Facebook has enabled them to build a loyal following of tens of thousands of Facebook fans who engage and promote their content and ideas. You’ll learn about the apps, widgets, and blog enhancements they use to keep their readers engaged.
More and more people are asking what search engine optimization is and what it’s all about. People who have websites either for Internet-based businesses or personal reasons all seem to understand that looking into search engine optimization as it’s called is a good idea, but not everyone seems to understand why.
Simply put, people all know how a well-built home is a good investment although only very few know how to build one properly.
It’s the same with search engine optimization; the sometimes complicated and ever-changing mathematical algorithms Google uses to rank the pages that fit any search description are encrypted and tucked away from all but the most savvy tech people, but that doesn’t mean there aren’t a few simple ideas that simplify the process so that business owners and recreational users alike understand why they need to hire the professionals who implement this technique.
1) Getting great business cards made up with just the right wording and graphics are all fine and well, but leaving them in the box they came in from the printer won’t get you any results. Having a professional website put together and just leaving it to its own devices on the web is the same idea. You need to work with the right content writer who understands how to use seo to alert the search engines every time someone searches for your goods and services. That’s the crux of how you get a better page ranking.
2) Seo is constantly changing to suit the changing web landscape. One of the biggest requirements is fresh content. You need to be sure that you’ve got a steady stream that alerts the search engines because they all look for fresh content and that’s the domain of the professional content writer because these experts keep on top of the tools of the trade like keyword placement and where the links go so you get the best results. Besides, most people don’t have the time to keep up with those demanding requirements.
3) Search engine optimization is not trendy. Unlike social media and even the latest trend toward using videos as a method to get some exposure, seo is like an anchor for all those other techniques because it deals directly with the frontlines in the Internet marketing battle—the message on your website. Regardless of whether you use the limited characters on Twitter or even Facebook, everything is pointing back to the foundation of your message which is the search engine optimized content on your website.
Sometimes when people see the leading words and phrases that light up and take you to another web page, they don’t always understand those conveniences are really part of the bigger search engine optimization picture and part of the researched and carefully laid out plans of a content writer that understands how to work these keywords and links to your best benefit.
When all is said and done, you need search engine optimization so that your website will get noticed and be able to compete on the web.
Do you think that a bad economy can’t make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good. Rats! There I go again. Maybe there needs to be some research to settle this issue?
Bear with me on this one. I was helping my good friend move yesterday and in the tedium of moving box after box of their stuff into “the room” made my mind wander. While it was wandering I hit upon guest blogging as akin to helping a friend move. Let me illustrate.
either for Internet-based businesses or personal reasons all seem to understand that looking into search engine optimization as it’s called is a good idea, but not everyone seems to understand why.
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