Wednesday, October 6, 2010

Color Psychology – How To Use It In Your Blog?

- Makes people impulsive and want to click. Use red on "click here" buttons or text. The reason red makes people impulsive is because it is a very bright color that stimulates the mind and increases circulation.

Green - Makes people think of money. So if you have an affiliate site or a money making site green will be a great color to use. Use it in your banners, small amounts of text and images.

Blue - Helps people relax and be calm. It will help people stay longer on your site. So make sure to mostly use blue in your site. But use a shade that is not bright and is easy on the eyes. Use a light or medium blue in your background, in banners and images. This is a great color to use if you have a moneymaking blog. I have noticed allot of moneymaking blogs are using blue in their site.

Silver - Using this color in your website will make people feel your site has value and is worth more. Silver makes people think of expensive, modern, smooth and technical things. Don't use silver too much because it can hurt the eyes. Use a small bit in your blog. You can use it in your decorations and some of your text. But don't over do it.

Purple - Helps people trust you more. Use the colors purple, blue and white together. I learned these 3 colors work very well together. Purple will make people feel you are loyal, trust worthy; creative and you have cutting edge products!

Pink - People will feel your products are trendy and sophisticated by using this color in your site. It also means love, sweet, youth and is feminine. So if you want guys going to your website, don't use too much of it. Use a little bit through out your website instead.

Orange - Using a small amount of orange in your site will let people know your fun and they can enjoy talking to you. It's an inviting color. Have you noticed how most of the RSS feed colors are orange? I believe they chose that color for a specific reason. So people feel invited to be added to your feed! So don't stop using orange for your RSS feed buttons. I think it’s an excellent choice of color.

Yellow - This is a great color to highlight a small amount of text in your sales page. But don't over use it because some people can get angry or anxious with this color. I would suggest only using this color once or twice in your website and sales page.

Brown - Using a little bit of brown in your website will let people know your dependable and friendly. United Parcel Service uses this color so people feel they can depend on them for fast deliveries. You should definitely use this color in your website.

White - Is great to attract attention to your website and have a clean feel for your site. People will feel there is fresh things on your website with this simple but popular color.

Black - Try using less black in your site and more blue and white. Too much black text can hurt people's eyes. I enjoy dark gray text in my articles. It's easier on my eyes. Black is good to use in titles, banners and a small amount of text. I want my readers to read all of my articles and not have trouble when reading them.

I hope you enjoyed learning about color psychology and how to use colors in your blog the right way. If you enjoyed reading this article and feel you learned valuable information please stop by and read more articles from my site. I hope to meet you there. My website is KateKutny.com.

[Image credit: Tiger Color]

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The One Thing Keeping You from Being a Blogging Master

Ahh, grasshopper.

Blogging master, you already are.

You just need to release your inner truth.

Have you noticed that most big time bloggers aren’t much better writers than you are?

The difference between you and them is not how they string words together, but it’s in their ability to connect to your emotional side. They know what they want to say and how to connect to their people’s hearts. They do this so well because of their intrapersonal relationship.

They’ve taken time to reflect on what excites them, so when they write, their readers are excited.

I know that I look forward to a new Daily Blog Tips article in my RSS feed.

How do they do it?

Most people will tell you that they love to write, share, build a business, etc. But that’s just a part of it.

Fear

Probloggers such as Daniel aren’t afraid to let their true selves out. They embrace the fear of writing something that people might disagree with. They put themselves in uncomfortable positions because they want to stand out from the crowd.

Many of you hold back from saying what is truly in your heart. You’re afraid of the reaction that might occur. This is completely understandable, but the only way you will break through and create a blog that people keep coming back to is to create something that people can’t get anywhere else.

You have to create connections with people that allow for deep connections.

Building Relationships

The only way your blog will be read by a stadium sized tribe is if you build great relationships.

If you want to influence, you must have people who believe in you.

I teach people how to build better relationships because it’s the best way to increase happiness in a career. When you work with happy people, it’s easier to be happy yourself. When you have an audience who loves what you create, it’s easier to create great content.

It’s hard to create these emotional connections, whether you are a blogger or just trying to build your career. Daniel is good at it. Leo is good at it. Brian is good at it.

Their people trust them and keep coming back for more.

Get Good at Pulling on the Heart Strings

You have to connect with your audience through their emotions. That means being so well connected with yourself that you believe and love every word you type, talk, and sing.

If you don’t know what you believe, no one will follow and share with their friends what you have to say. You say you believe in yourself, but do you really?

That’s the key to creating your tribe: believing so intensely in what you write that people listen. That means knowing yourself so well that it sometimes hurts. You have to ask yourself the tough questions. You know you do this when you ask yourself questions that push you outside of your comfort zone.

By pushing past your limits, you’ll discover the best way to create that emotional connection.

5 Whys

The “5 Whys” method to help them get to the heart of a problem. There was an inclination for their workers to solve the symptoms instead of getting to the root cause of a problem. If you want to be a blogger who has a lot of influence then you must dig deep.

I like to think of this as a chance to do a little meditation. My “5 Whys Meditation” has been instrumental in my happiness and success.

Give it a try. Kick up your feet, close your laptop and just calmly breathe in and out as you go through the 5 whys. You’ll love the results.

For example, if I’m having trouble writing an article about sex in the workplace I ask myself “why” 5 times.

  1. Why: Because I’m not in the mood.
  2. Why: Because I’m not sure that people would be interested.
  3. Why: Because it’s a delicate topic.
  4. Why: Because I would have to interview people about this sensitive topic.
  5. Why: Because it’s not easy to write about something I’ve never done.

It’s at this point that I need to either pick a new topic that I know about or interview people who have had intimate relationships with co-workers.

Then grasshopper you are ready…

Only when you have solid intrapersonal skills can you develop interpersonal skills that keep people wanting more.

If you want to build these skills, remember these three letters: S, H and V.

Story

You must tell a story every time you write. I don’t care if you are writing about human genetics. Tell a gripping story and people will want more.

Heart

Before you press post, make sure that you believe with all your being in what you wrote. If it doesn’t feel 100% to you, it sure as heck won’t feel 100% to your readers.

Value

Are you giving your readers something they can use when they are done reading? If you make them laugh, you did your job. If you make them want more, you did your job. If you open their eyes to a new perspective, you did your job.

Now grasshopper, you don’t need me any longer.

You actually never needed me. You just need to listen to that little voice in your heart that knows what the world needs to hear.

You know that you have what it takes. Let go of that fear and build the relationships so your tribe sings your praises to all their friends.

About the Author: Karl Staib of Work Happy Now created an e-course called Fear to Fuel to help people face their arch nemesis and do work that they love.

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Join the 2010 More Buyers Mastermind

The make money online segment of the blogosphere has had its fair share of dubious characters selling their wares over the last few years.

However one guy that has consistently produced both valuable and helpful content as well as being a true gentleman and ethical business person is Dave Navaro.

Dave has produced some great resources of late to help people monetize their blogs by launching products and today has launched a new program – the 2010 More Buyers Mastermind.

Dave’s been so helpful to many ProBlogger readers in their journey that when he asked me to be interviewed for his Mastermind course I leapt at the opportunity.

We recorded a hour long call on the topic of ‘Attracting the Right Readers to Your Blog’.

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My call is just one of 14 that you get – others include Brian Clark, Naomi Dunford, Laura Roeder, Chris Brogan, Johnny B. Truant and Lynn Terry.

Topics are varied but all revolve around making your online business more profitable including:

  • Becoming the Dominant Site in Your Niche
  • Getting People to Buy Every Thing You Make
  • Selling with Social Media (without being Spammy)
  • Creating a Mindset that Grows Your Business
  • Becoming the Recognized Leader in Your Field
  • Becoming the Trusted Authority in Your Niche
  • Selling High Ticket Products
  • Building a Personality Based Brand
  • Making Every Promotion More Profitable
  • Growing Your Business with a Team
  • Promoting as an Affiliate (without being Cheesey)

Dave’s also doing 14 followup Q&A/Coaching sessions and has created some great ‘action plans’ that you get as well.

Until this Friday the 2010 More Buyers Mastermind course is $197. After Friday it goes up to $397 so if you think it is for you – you should sign up today. It’s fully guaranteed for 60 days so if you find it isn’t for you you can get your money back – no questions asked.

Grab Your Copy Today.

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BlogWorld & New Media Expo is Coming, Are You Going?

Cart-Away

This time of year is one of my favorite times because I get so excited to see all of my blogging friends at BlogWorld & New Media Expo. I have been lucky enough to have attended every single BlogWorld that there has been. I went to my first on in 2007 and am going to be speaking at this one on Friday October 15, at 2:45pm. My session is called Content You Care About. I happen to be on at the very same time as the owner of this blog, Zac Johnson, is on the Make Money Super Panel. I really would have liked to have seen him speak especially since he came and saw my panel at Affiliate Summit and has let me ramble on here on this blog offering help where I can.

In one of my earliest posts on Blogging Tips.com I asked the question Should you Attend a Social Media Conference? At that time I mentioned that I had put in proposals to a number of conferences that I planned to attend. Well, my proposals were accepted at all of them and the response has been incredible. Blogging and Social Media conferences are amazing ways to make contacts, friendships and business ventures. But you have to do a lot of work to make it happen for you, so here are my essential tips for having a successful conference attendance.

Talk to Everybody – Seriously, you never know who you are going to meet and if you don’t talk to everyone you are going to miss out on so many opportunities. MY most recent conference was at Modern Media Man in Atlanta. I was tired and figured that I would head back to the hotel when I saw one of my friends talking to a representative from Mattel. At the time I hadn’t been doing very much with my Dad blog, Read to Me, Dad. and wondered if I had much to offer in the way of working with Mattel, but I do love toys and so I got introduced and struck up a great conversation. This leads me to my next tip.

Ask for What You Want – I don’t mean that you have to be a swag whore and try to get something for nothing but you do need to put yourself and your intentions out there. I knew that I wanted to work with a major brand like Mattel and so I asked if they were looking for Dad bloggers who did reviews. I also asked if I could be one of those bloggers. A relationship started right then and there.

Give it Your Best – While at Modern Media Man I spent a lot of time with major sponsor Chevrolet. They had cars on hand to take on test drives. I saw people taking the test drives and collecting their iTunes gift cards, essentially taking but not giving anything back tot he advertiser. I quickly got out my camera and snapped a ton of photos of the staff and the cars and then took one of my video cameras and gave it to the company rep who took me on test drives of the Silverado, Camaro and Convertible Corvette. I asked them to interview me about my thoughts on their cars at the same time as they showed me the great features of each car. I was able to give them content from my experiences in their vehicles. I then put the videos together and posted them so that as an advertiser they got something for all the money they spent to support the show.

Follow Up – It is so essential to follow up on your connections right away. I really wish that GMail had a feature where you could schedule when you send your e-mails because I would have written every follow up message that same night that I met someone and they were fresh in my mind, but send it a couple of days after the conference so that they had time to catch up on the work they missed while at the conferences. Either way, follow up is so crucial because it means that you are serious and should be taken seriously.

Have Fun – Conferences aren’t all about work, going out and having a great time is also key. Go out to the parties, have meals with your new friends, don’t eat alone, or spend all your time working in your room, there is time for that but the one on one time that you get with other conference attendees is priceless. Have fun and who knows you might meet your next business partner, friend or more.

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Tuesday, October 5, 2010

Temporary Blogs: Blogs as Stepping Stones

Lately I’ve been chatting to a number of bloggers whose blogs have dropped off the radar. I’d been disappointed (as a reader) that they’d stopped blogging and I’d secretly been thinking of it as a “failure” of sorts. But I was reminded by those bloggers that in many ways that they’d actually succeeded with their blogs and that stopping blogging was a sign of that success.

In this video I explain more.

Notes

Transcription of “The Five C’s of Blogging: Reflections on Eight Years of Blogging”

I’ve had this video transcribed below for those who prefer to get it that way. The transcription provided by The Transcription People.

I was having a chat to a blogger that I really admired and was writing some incredible content a couple of years ago. I was chatting to her a couple of weeks ago now, and she kind of dropped out of the blogosphere and wasn’t really writing any more—just the occasional post.

I used to really love her content, and it was almost like a daily experience of wonderment and learning just logging in to see what she was writing. And then she kind of disappeared; one of her posts said that she’d just got a new job, and the posts kind of disappeared after that.

And I was always disappointed in that; and I said to her, when we caught up for a coffee recently, “What happened to your blog? It was so great; it had so much potential.” And as we were chatting she said, “Well, I got a job. And the reason I started a blog was that, you know, I wanted to land a job, I was out of work, and the blog was never really going to be anything beyond an online résumé, a place for me to build my profile and build some credibility, and potentially meet some employers.”

And it kind of was interesting to me, because I’d always sort of seen it as a bit of a failure—as a disappointment—that she’d stopped blogging; but, the more I chatted to her, the more I realised that a temporary blog, a blog that just had the goal of landing her a job, is really an okay thing. And whilst it was disappointing for me as a reader that she disappeared, she actually had landed her dream job as a result of her blog.

It reminded me of another interaction that I had with a blogger who, off the back of his blog, launched just a very small piece of software. And it was a piece of software that really took off and got used a lot; and as a result of that software, he then went and launched another piece of software and another piece of software, and then ended up with a software company which employs ten to 15 people.

And I remember having this similar sort of conversation with him: “Why don’t you blog any more? Your blog was great; I loved it; I really found your ideas interesting.” And he reflected back to me that again, his blog was a means to another end—he was never going to be a professional blogger, that wasn’t his model; his model was to launch a software company, and he used his blog to do that.

And again, there’s a whole heap of stories I could probably tell along similar lines. And I guess these sort of conversations are reminding me that there’s not just one model for blogging and for making a living from blogging. And your blog doesn’t have to go for many, many years to be successful. If success for you is landing a job, or launching another company, your blog can actually be a stepping stone for you.

And whilst I’m disappointed that these people aren’t blogging anymore, I’m really excited that blogging is a medium that can be used to help people achieve their goals beyond having a successful blog.

This is just something I’ve been thinking about the last few days, and I’m interested to hear your comments. What’s the goal of your blog? Are you blogging for blogging to be the end, or is it a stepping stone to something else for you?

Love to hear your comments.

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Building Credibility – The Value Shift

Blogging Credibility

It’s Blogworld coming up in a few days. Another big conference with busy halls, packed sessions, and loud parties.

That might sound like heaven or hell to you, and believe me I understand both perspectives.

I am doing up to six sessions this year. Around six more than my nerves are built to take. You can see my schedule here. That nifty calendar shows where I will be as far as talks and panels are concerned, either on stage or heckling from the audience :)

When people hear that I have my name down for these kinds of things, they tend toward incredulity. “You??“. Yes. Me.

You might already know I am shy and introverted, and I don’t actually see that as a bad thing. For a while I was lead to believe it was a “fault” that needed “fixing”. After thought (and trying to “cure” myself with no success), I came to realize it is just a difference of personality and style. It’s part of who I am, and clearly it doesn’t hold me back that much.

As well as developing my Shy Networking approaches that help me mix and connect effectively without losing my sanity, I decided to embrace my quirks, constraints and all.

The fact is, if you need to be known, and establish credibility, there is a lot that can be done from your desk. I wrote a whole course about growing your audience, boosting your authority, and offering products and services around that. But even though you can have a big list and thousands of people know, like and trust you, even then there are limits. Even with the best online system, things are accelerated when they can hear and see you in person.

Essentially, uncomfortable as it is, if I want to do the things I want to do, I have to be seen on stage and I need to network at these events.

In my view there has been a big shift in how credibility is perceived over the last ten or so years. The era of the internet has changed society to the extent the old rules do not apply with as much persuasive force as before.

Old school credibility could be gained from things like …

  • Heredity
  • Professional organisations
  • Qualifications and Certifications
  • Society membership
  • Committees
  • Management positions
  • Traditional PR mentions

Don’t get me wrong, all of these things do help, especially appearing in traditional press.

But we are becoming increasingly cynical about these kinds of things. We no longer trust the media, the old boys club, or even professional accreditation to provide enough credibility to work with.

There are three main ways we can generate more credibility with an audience once we have a spotlight:

  1. Expertise proof.
  2. Results proof.
  3. Social proof.

Look back over the old-school credibility builders. Notice anything?

None of those old ways of achieving credibility offer evidence of real value. There is no “What’s in it for me?”.

Even qualifications and certifications are no longer evidence that a person has relevant and demonstrable expertise because the pool has been tainted by unscrupulous certificate factories and fraudsters. You can be a doctor or a Lord now just by paying enough.

More and more we are turning to people who have something useful to share, who our friends trust, and who can prove they get results. If you want credibility that is what you need to start doing. Share your best tips, your case studies, and interact with people in a live setting.

Of course do not wait for an annual conference, be visible online and locally too. But when you have a platform where you can really deliver, swallow the fear and do it.

Bottom line: Shy as I am, this is how appearing at Blogworld helps me towards my goals and I recommend you consider something like it for your own.

Do you see people in your niche turning away from traditional credibility indicators? How are you growing your credibility? Attending Blogworld? Please share in the comments …

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Monday, October 4, 2010

4 Simple Ways to Get More High-Paying Clients with Your Blog

image of golden egg

How many new high-paying clients do you get for every hour you spend blogging?

What’s that? You have no idea?

We need to talk.

Building a client-based business isn’t easy. But if you’re spending hours every week on an activity that’s not generating qualified leads, you’re making it harder than it has to be. You’re keeping yourself from making money by wasting the most valuable resource you have: your time.

Wouldn’t you rather spend your time as efficiently as possible, so you can have that “life” you thought you were going to have when you went into business for yourself?

Of course you would. Here’s how.

Strategy #1: Solve one problem per post

High-paying clients tend to be busy. They’re willing to pay more to get things done because (1) they don’t have time to do everything themselves; and/or (2) their time is worth a lot to them.

Which means that they aren’t just browsing around the Internet, looking for interesting blog posts to peruse. If they’ve made it to your blog, they’re probably looking for something specific.

Give them what they’re looking for, and make it easy for them to find.

If you solve one — and only one — problem per post, your readers will be able to do a quick search, find the relevant post, and find the answer they needed in the first place. You want to be the person they turn to when they need something, so when they need something bigger than a blog post, your name is the first to come to mind.

When your prospects think of you, you want words like these to pop into their minds:

  • Quick
  • Smart
  • Helpful
  • Knowledgeable
  • To the point

Most of all, you want your prospects to see how highly you value their time. Treat their time like the precious resource they believe it to be, and you’ll become a precious resource to them.

Strategy #2: Speak your clients’ language

Your ideal clients don’t know as much as you do about your area of expertise. That’s why they need you.

If you’re talking about their needs in technical terms, instead of in the terms your clients actually use, you’re missing an opportunity to connect with the people who need you.

Say your ideal clients are local businesses who want to use the Internet to expand their client base. How do they describe their needs?

  • “I need to learn how to install WordPress.”
  • “I need to get a web designer, an SEO expert, and a social media consultant.”
  • “I need to figure out this whole Internet thing.”

It could be any of these, of course. The trick is to figure out how your ideal clients actually speak, so you can relate to them on their terms.

Strategy #3: Tell your readers what to do next (and make it easy)

Your ideal client shows up at your blog. She reads your post, loves your work, just generally thinks you’re awesome.

Now what?

Are you telling your reader what to do next, or are you just letting her wander around your blog, looking at all the things she might do:

  1. Go to your “Contact” page, fill out the form, and wait for you to call her back.
  2. Sign up for your e-mail list.
  3. Go to your “Services” page, find the relevant service, and pay for it using a Paypal button you conveniently placed at the bottom.
  4. Call the phone number on your “Contact” page.
  5. Set up a free consultation.
  6. Download a free resource.
  7. Check out your “links you love” page.
  8. Read other posts on your blog.
  9. Leave a comment on your blog.
  10. Subscribe to your RSS feed.
  11. Sign up for your free webinar.
  12. Etc.

How much time do you think your prospect will spend trying to figure this out?

Probably about as much time as you spent reading that list (not much).

Instead of letting them stumble around, become your prospects’ guide. At the end of every post, tell your reader exactly what to do next. Make it a simple, low-risk task that requires next to no thought. For example:

Click here and enter your e-mail to learn more about how [your great service] can help you with [their pressing problem].

Then follow up with some useful information about your services and an invitation to talk by phone for a few minutes. Keep it simple.

Strategy #4: Stop writing about yourself (or stop blogging)

Your business blog shouldn’t be about you. It should be about your clients.

That doesn’t mean you can never write about yourself — only that you should write about yourself in a way that’s relevant to your prospects.

Telling a personal story that helps potential clients understand your commitment to quality? Good.

Telling a personal story that helps potential clients understand how big a crush you have on the hot new boy at Starbucks but your roommate thinks he’s really not that cute but your mom wants to know whether or not he’s Armenian or just looks Armenian but how can you ask that without sounding like a total weirdo and by the way you’re thinking of switching to decaf?

Not so good.

Sharing some details of your personal life can help potential clients know, like and trust you. And that can be useful.

But oversharing is not interesting to your clients. (It’s not interesting to your friends either, but that’s a post for another blog.)

The thing that interests your prospective clients is how you can help them, and what you would be like to work with. Give them what they want.

If you can’t give potential clients what they want, stop blogging.

Yes, this is a radical solution to propose on a website called Copyblogger. But the truth is, if you’re spending several hours every week on a blog that doesn’t interest your potential clients, you’re not marketing. You’re either wasting your time, or writing what should be a personal blog.

And one more thing …

If you’re spending a lot of time wracking your brain trying to figure out what to write about, you should probably be blogging less and talking with your prospects more.

Seriously. Just talk to them.

Offer a free consultation, spend some time helping them with their current issue, and then ask a few questions. See what comes up.

Talking (and listening) to people in your target market is the best way to generate ideas for your blog, because it’s the best way to find out your prospects’ problems, concerns, and the language they use to talk about those things.

Wondering how your blog stacks up?

If you’d like your blog to generate more leads for your business (or higher quality leads), leave a comment below with your URL and whatever questions you’d like us to answer.

Traci and Rudy will provide in-depth feedback for 3 of the blogs listed in the comments, and will respond to as many people as we can for those who comment within the next 24 hours.

We may not get to everyone, but we’ll respond to as many people as we can.

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