7 Mistakes that Lead to Guest Post Failure

Guest posting! The highway to unbridled blogging success! Nab yourself a spot on an A-List blog and suddenly it’s your name in lights. Traffic, engagement, the undying adulation of the unwashed masses! Sounds great, right? Well, it is, actually. But what about those of us who really crave a bit of failure? The ones who like to start every anecdote with “One time I almost” or “I was this close …”? What does guest posting offer for us? Well,...

Introducing the Social Eyes Theme for WordPress

The importance of owning your own online real estate is becoming more obvious every day. Why make others rich off the sweat of your labor and your passions? So if you’re in love with all the traffic and reach that social networking sites provide, you’ll want to take a long look at one of the latest creations from Copyblogger Media’s StudioPress division — the Social Eyes Theme. By all means, stay engaged with your Twitter, Facebook, and LinkedIn...

Is Your Low Social IQ Dooming Your Blog?

What’s wrong with my blog? That’s a very frustrating question that many bloggers ask. You’re passionate about your topic and you provide great advice to solve reader’s problems. You wrap up your posts with interesting questions, inviting readers to share their opinions in the comments. You offer clear calls to action.  Unfortunately, no one seems to be listening.  Post after post reveals no more than a handful...

How to Capture Your Reader’s Attention

“OH MY GOD! Your hair is on fire!” Well, that’s probably not true. I only said it to get your attention. Getting attention is the most important part of online marketing. No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first. You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something....

What’s the Difference Between Content Marketing and Copywriting?

For a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming...

The Fast Track to Building Your Business with Blogging

If you’d like to figure out exactly how to start reaping the benefits of more traffic, better search rankings, and the free social media word-of-mouth that blogging brings, consider taking the fast track with Blogging Success Summit 2011. And you won’t need to spend money on travel, hotel rooms, or even leave the house. This is a completely virtual event and it’s currently 50% off (a limited-time early bird rate). Twenty-three of the world’s most...

How to Get More Mobile Visitors Onto Your Email List

On Copyblogger recently we’ve talked about why it’s so important to make your website mobile-friendly. And we’ve hammered on how critical it is to get people onto your email list. But there’s a problem: it can be really hard for your mobile visitors to sign up for your newsletter. Here’s why: Most mobile-friendly themes (in WordPress or other content management systems) hide the sidebars. They show just the main content area. For example, in...

125 Tips for Building an Irresistible Brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand. But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority? And how do you do it if you’ve never built one before? In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning...

The Best of Copyblogger 2010

Every year on the 24th of December, we tell you we’re taking the rest of the year off. And every year, we instead slip in a “Best of Copyblogger” post before New Year’s just in case you missed something from the past year. Sneaky, huh? So here are the best Copyblogger articles from 2010, based on your enthusiasm via comments, links, retweets, and indecent propositions made to our writers for creating exceptional content (I hear it happens … how’s...

How to Captivate Your Audience with Story (From America’s Greatest Living Playwright)

There’s been a fevered interest in the art of storytelling among the marketing crowd recently. The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence. We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the entire world to the deft storyteller’s...