
Before jumping into your next ad campaign, or even starting a new web site or blog, take a step back and look at exactly who you are tying to target. We often come up with great ideas for new ad campaigns and site, then start getting excited with our ideas, without looking at the big picture and room for improvement. It’s not enough to target a niche, but it’s now more important than ever to focus on niches within niches.
An excellent example of...