4 Scientific Tips that Help You Get More Blog Comments

One of the most engaging features of the blogging platform is the commenting system. Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves. Comments are a classic form of social proof for blogs, and blogs that attract lots of comments appear more authoritative. Comments are also a great way to facilitate user generated content that is perfect for SEO. Because of all this, comments can...

How to Make Your Website Mobile Friendly (And Keep Your Readers Happy)

Is your website content ready for mobile devices? By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users. And it’s a pretty safe bet that at least a few of them are visiting your site, and seeing it on a screen that takes up just a few inches. So what happens when readers feel cramped or have to work hard to navigate your site or read your content? They leave. Connection speed can also frustrate readers. A...

Fanning the Social Media Flame for Viral Exposure

Are you a content marketer? If so, you have a choice to make. You can sit around and wait for your content to go viral. You can hope you’ll get sudden bursts of traffic, hope your readers will spread the word, hope your content will catch fire. Or you can bring your own matches and lighter fluid to set the dang thing aflame yourself. As bloggers and content marketers, which will you choose? Sure, sometimes the passion you have for a subject...

The Easy-to-Use Tool that Helps You Build a Breakthrough Blog

As a digital branding and marketing agency, our company has encouraged, coached, and cajoled clients over the years on the importance of blogging for building traffic, buzz, and organic search. We watched some clients grow by leaps and bounds, attracting hundreds of thousands of blog visitors per month. And we watched others clients stumble along without ever gaining the momentum we were working for. Of course there are a lot of factors that...

Why Getting Attention Won’t Make You Rich

Be remarkable. Be the purple cow. Get yourself noticed. Just be your own beautiful and unique snowflake self, and your allotment of raving fans will come find you and buy everything you make. Ever heard that advice? It’s a social media truism that as long as you’re authentic, you can’t go wrong. Fame, fortune, and the latest Apple products will all be yours. Let’s face it — authenticity can be a great way to draw a crowd. Especially if you have...

The Responsible Blogger’s Guide to Dealing with Big Brother

“What should I be doing better with my blog?” That’s one helluva question, isn’t it? As someone who blogs to support a thriving business, I think about that question every day. There are a lot of answers, many of which involve sexy topics like traffic, subscribers, and getting one zillion followers on Twitter. But when’s the last time you sat down and answered the question above with: “I should be paying more attention to blogging ethics.” Not...