Showing posts with label keywords. Show all posts
Showing posts with label keywords. Show all posts

Tuesday, December 7, 2010

Blogging with Keyword Research In Mind

When you have a blog, it is one thing to post whatever is on your mind and then it is another to spend a little time to research your headlines so that they not only grab the attention of your readers but they also get the search engine traffic you need as a result of choosing the right keywords.

The problem is deciding if the keywords you want to use will be competitive or not and if you are a new blog choosing low competitive keywords is the better option, while if your site is older and has good authority backlinks than you can afford to chase higher competing keywords. It is known that if you research keywords properly for your headline and can get them under 100,000 competing pages you can rise to the 1st page fairly quickly and easily.

As a general rule I tend to stick to using keywords that have 1 million competing pages or lower and that have a growing search trend so they will get a good click through rate, the 3 main tools to use is Google Competition, Google Insights and Google Trends. The problem is having to go back and forth to these windows each time you write a blog post takes a considerable amount of time so for this I recommend you use a SEO plugin called Keyword Winner.

You can use something like Google Ads Tool which is also free but the problem is you might have good search count and than next month search count is down, so again remember Google Trends which can give you an overall search count over a six month period or so to see if the keyword is gaining more searches over the months or not.

There is no rule that you should stick to dense keywords in your headline meaning 4-5 words, sometimes I use around 10 words in my headline but are consisted of 2 or 3 sets of key phrases and again can rank well for each set provided I do a quick check on competition before hand.

By researching keywords properly and getting to the 1st page of Google for each blog post you do will bring an exploding amount of traffic to your site, particularly if you keep it consistent. In my experience I have been able to write blog posts that bring in sales using keywords with review or coupon codes and again make money this way too.

Many bloggers fail to spend time to make their headlines in their posts suited for Google and yet by neglecting a small but very important thing can be the main reason why they succeed or fail as a blogger particularly if they take blogging more serious or treat it as a business and a way to generate income.

Always remember having the right headline together with meta title and the permalink is the most important thing. The keywords you choose that go on the page itself is just the icing on the cake.

So what keywords will you use in your next post? Will they be keywords that get you on the 1st page or will you be simply left behind?

This guest post has been written by Daniel Lew - Australian Entrepreneur, Internet Marketer, SEO Professional offering Blogging Tips and Ways to Make Money Online! Daniel Lew is the founder of GSEO.net, Blogger at DanLew.com and Creator of Keyword Winner.

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Monday, August 30, 2010

A Few Facts About SEO

The other day someone I know approached me about taking a look at a business website because they’d spent a fair amount of money with a search engine optimization company toward getting the kind of traffic they thought they deserved. The mission failed miserably.

I’ve been working with SEO as a content writer for several years now but I’m no expert.  If I was though, one of the first things I would do when writing a top ten list about the things you need to know about it is let everyone know there are no experts.

Of course there are people who know more about search engine optimization than others, but if they start telling you things like you can get a number one page ranking in Google in a very short amount of time, you should take your money and run for the hills.

Still, there are a few things I have learned about how SEO works and because I haven’t made any of them up but learned them from other people, I can leave you with some of them and feel fairly confident they work fine regardless of all the shifting parameters  Google continually throws our way.

  1. You need good content. Don’t even bother trying to stuff keywords in the landing page content either.  Like a friend of mine said once, you might even get away with keyword stuffing for a little while and drive traffic to your site, but you look pretty silly when visitors arrive to the kind of broken English that too many keywords creates. You’ll just wind up with traffic arriving and then clicking away in record numbers.
  2. You need a good landing page.  I’ve seen people with floating content on their landing page and all kinds of graphics and buttons and tabs and in the end it all looks really psychedelic ( for those of your old enough to remember that phrase) but it doesn’t give the Google bots anything to grab onto. There’s still nothing that can replace good optimized content . Someone I work with is even experimenting with video as the main source of information on the landing page, but they still get me to write a blog at the bottom so Google has something to hang its hat on.
  3. You don’t need to use every keyword you can find.  That’s why it’s called keyword research. Too many keywords doesn’t have focus. Others may disagree but I think you need to focus on a few keywords best suited to your market. Even if there’s competition, just dig in and fight it out.

Remember you need to beware of anybody who tells you they can get you a page one ranking in just a few short months. And there’s just one more thing too. If you don’t get the kind of traffic you’re expecting after three or four months, adjust the methods and keywords you’re using but don’t stop advertising with search engine optimization techniques.  The minute you abandon ship, it sinks and you lose whatever ranking you’ve gained.

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