The month of July was the second month in a row where eBooks were the biggest money maker for me. Here’s a pie chart showing the percentage breakdowns.
Before I say much more let me show you how the different income streams have tracked over the last 4 months (note I’ve expanded ’speaking’ to be ’speaking and events’ to include the ProBlogger Training Day (which wasn’t a massive earner as we kept the price down – but because it’s something I’d like to try again). I have also added a ‘total’ line to this chart to track total income.
A few comments:
- Obviously there was a big eBook spike in June as we launched a photography eBook that month. July was down on the launch month but still very healthy – partly because of a few specials that I ran in July (I did a ‘Christmas in July’ special as well as offering a few communities a discount on the 31 Days to Build a Better Blog workbook).
- AdSense was also pretty good last month – there’s no real explanation for this as traffic was steady. I can only guess that some advertisers were involved in a bit of a bidding war on Digital Photography School which drove prices up a little.
- Affiliate programs were quite down – that can be explained simply by me not doing as many promotions in July – mainly because there were not too many product launches in my niches (for some reason they always seem to come out at once).
- Direct Ad Sales are on the rise and you’ll see this continue to grow next month as I’ve been working with a direct ad sales rep who is now selling ads for my sites which has already led to some new clients.
- Over all it was a good month. While not as spectacular as July it was up on the previous two months significantly.
How was July for you?
Posts
0 comments:
Post a Comment