5 Sales Email Myths that are Costing You Money

Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%) 4.8% more click-throughs (7% to 2.2%) As we’ll see, this experiment busted five key sales email myths: Use call-to-action sales links in sales emails. We...

How to Harness Your Email List to Help Pay Your Rent

This guest post is by the Blog Tyrant. Wouldn’t it be nice to send out an email or two and pull in $10,000+ to pay your rent or mortgage payments for the year? It is actually possible using your own products or those of selected affiliates. And while some of you will be thinking that word “affiliates” sounds dirty and underhanded, I’m here to tell you that affiliate marketing is actually one of the most honest ways to make money on the Web. In...

Should You Use Affiliates to Promote Your Products?

Last week I shared my answer to a common question that many people getting into online product marketing ask: “Should I offer a money-back guarantee?” Today I want to tackle two others: “Should I start an affiliate program to promote my product?” If so, “how much should I pay affiliates as a commission?” I had this conversation only yesterday with one blogger who was launching his first ebook. He had decided to set up an affiliate program but was unsure about what percentage to pay. He were leaning...

Personal Blog Monetization Perils and Pitfalls

This guest post is by Brooke Schoenman of Brooke vs. the World. I write for two blogs that are both travel-themed, yet very different from one another. Brooke vs. the World has been my personal travel blog for the past four years, while WhyGo Australia is more of a travel guide blog which is part of a larger travel network, and focuses on making money. Because of their different natures, I approach the way I write and promote each of these blogs in a different manner. Brooke vs. the World has...

A Question of Money-back Guarantees and Marketing Your Online Products

Over the last 12 months, I’ve continued to shift some of my own online business activities to producing products to sell on my blogs (I wrote about some the process here). This has been a profitable move for me, but has also been one that has meant making a fairly significant mind shift in the way that I operate. In fact, it’s probably more accurate to describe it as a series of smaller mind shifts. I’m not alone—in talking to many bloggers who...

6 Ways to Sell a Website, and 4 Ways Not to Sell One

This guest post is by 0Mathew Carpenter of Sofa Moolah. It’s gotten harder and harder to generate a stable income as an affiliate over the past two years. From Facebook’s decidedly anti-affiliate mindset, to the lengthy list of regulations that search engines such as Google have released, generating stable, consistent, and stress-free paid traffic isn’t as simple as it once was. For thousands of affiliates, it’s been a major frustration and a potential business killer. But alongside the “Google...

Let a Launch Buddy Help Boost Your Blog

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! While I write blog posts, I don’t really refer to myself as a blogger. I’m just someone who likes sharing my experience to those who want to listen (or read), hoping it will help you in some way. My real passion is in sales and marketing, online and offline, and in all honest.y I’d prefer working with a designer to craft...

Understanding the Difference Between “Want” and “Want to Buy”

This guest post is by Ryan Barton of The Smart Marketing Blog. As I was sitting at a café over breakfast, the couple nearby flipped through their Sunday paper. As I tend to do, I eavesdropped on their conversation. “Will you look at that bedding? That’s wonderful!” “Oh my God, I’d die for those shoes.” “I love that movie, and it’s on sale!” Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want” impulse is...