Most website owners create and maintain their sites for the purpose of making money. Maintaining a website requires hard work. Since website owners have to pay for website hosting services, it is important for them to make money while providing valuable information to their visitors. However, some people who run websites don’t know how to properly go about this without compromising their viewers.
People surf the Internet either for business or for leisure and it can be incredibly frustrating to have to deal with countless advertisements about topics that don’t even concern them or the topic they are reading about. While your main priority is to make money, you should still take your visitors into consideration. After all, they are the reason that your website continues to exist. Listed below are some tips on how you can monetize your website without driving away your visitors:
Post Advertisements that are Relevant to their Interests
Since you can easily make money off advertisements, you don’t necessarily have to give them up just to avoid alienating your visitors. You just have to be strategic about the kind of advertisements you place on your website.
If you post advertisements that are relevant to your visitors, there is also a higher chance for you to earn more, as they will most likely be encouraged to check out the products being promoted on your website’s ads. Just make sure that the ads posted on your site are related to the content you provide for your visitors.
Keep Advertisements to a Minimum
Some websites are studded with advertisements, it can be very difficult to find the content. Keep in mind that the purpose of your site is to provide content and not to promote advertisements. When posting advertisements, you can keep them on the sides of the page. You can use all sides if you want but try to avoid the center if you can, as this can be incredibly annoying for your visitors. Sidebars are useful for containing ads.
Promote Products and Services that You have Tried Yourself
You cannot promote something and rave about how amazing it is if you haven’t even tried it yet. You have to make sure that you try out everything you promote. By doing this, you can easily sell the product, since you are speaking from experience. Your visitors are most likely going to notice when you are lying so if you want to be more factual about your promotions, try the products first.
Label Affiliate Links
If you want to add affiliate links to your site, label them. It is better to label them for what they are rather than risk losing your frequent visitors. You can add affiliate links at the very bottom of your site.
If you try to mask these links as something else, your visitors would most likely be annoyed. If you want them to keep their confidence in you, be honest about the links you place on your site.
Keep Your Ads Simple
Ads that are presented in very large images, banners and GIFs can be incredibly annoying. Since no one clicks these ads on purpose anyway, except for when they accidentally click on it because of how large it is, don’t bother with them. These ads wont make you any real money. In fact, you may end up losing visitors because of them. Just keep your ads simple and clean.
Monetizing your website is important but you also have to value your visitors, as they are the reason you are highly in demand for ads anyway. By following the aforementioned tips, you can make money effectively while keeping your visitors interested.
Andre Conferido has been in the internet marketing business for over 5 years mainly doing “niche blogging”. Andre is also a writer at the make money online blog http://www.carlocab.com.
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