What’s the Difference Between Content Marketing and Copywriting?

For a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming...

How to Get More Mobile Visitors Onto Your Email List

On Copyblogger recently we’ve talked about why it’s so important to make your website mobile-friendly. And we’ve hammered on how critical it is to get people onto your email list. But there’s a problem: it can be really hard for your mobile visitors to sign up for your newsletter. Here’s why: Most mobile-friendly themes (in WordPress or other content management systems) hide the sidebars. They show just the main content area. For example, in...