TechCrunch, Engadget and AOL: Great Theater, Great Dysfunction or Both?

Here at Marketing Pilgrim we have carved out a very specific niche in the Internet marketing blog space. We are not here to break stories. Why? Because that takes a different skill set than we have and, honestly, it’s a lot of work. Instead we help our readers see some of what we consider to be top stories that are of interest and we put our spin on it. Some things you like some you don’t and that’s what makes it fun. In other parts of the blogging...

Nielsen Numbers Glitch Results in Low Traffic Numbers

When it comes to online marketing, traffic is everything. It determines what marketers pay per click, which web sites get which ads, and if traffic is low enough, it may keep a site from getting ad dollars at all. That’s why the latest faux pas from The Nielsen Company may be bigger than it seems. On Thursday, the company sent out a note to all of its clients saying they had been undercounting traffic for the past three months. The problem was...

The Blog World Paradox: a Blog Action Day Case Study

Today, Darren and thousands of other bloggers are congregating in Las Vegas for Blog World. It’s fitting that Blog Action Day should coincide with the world’s largest blogging conference. Particularly this Blog Action Day, which focuses on water. When we think about water issues, we don’t need to close our eyes and conjure up the African desert or the Australian outback: we need only think as far as Blog World, Las Vegas. "Watershow", Las Vegas,...

The 7 Deadly Fears of Blogging and How to Overcome Them

This guest post is by Nathan Hangen of Build Your Digital Empire. I remember back to early 2008, when I’d just started blogging, that even though I had great ambitions, my knowledge, expertise, and confidence as a blogger was sorely lacking. I stumbled through my blogging career for over a year before I felt I had a really good grip on things, and even then, there were many things I struggled with. But more than anything, through all of the struggles I faced, there was one enemy that kept popping...

How to Outsource Your Blog… Or Part of It

You don’t need to be a big-time blogger to need to outsource some aspect of your blog. A beginning blogger with a serious business plan might want to contract a designer to create a skin for their blog. A entrepreneurial blogger might want to outsource some writing, or have an agency provide social media strategy for the blog. There are plenty of reasons why you might outsource some aspect of your blogging. But once you’ve identified the need, how should you proceed? Don’t make your first step...

Cup of Joe: Put Your Money Where Your Mouth Is or Shut Up!

On Monday, we posted a piece about Philadelphia’s new Business Privilege Tax. In short the city now wants to tax bloggers whether they are making an income with their blog or not. It appears to be another case of a misguided municipality looking to bring in new revenue streams. As expected, most bloggers are angered by this new tax. I don’t live in Philadelphia and I try my hardest to not complain about taxes. Therefore, I want to ask a much more...