Showing posts with label water. Show all posts
Showing posts with label water. Show all posts

Thursday, October 14, 2010

The Blog World Paradox: a Blog Action Day Case Study

Today, Darren and thousands of other bloggers are congregating in Las Vegas for Blog World. It’s fitting that Blog Action Day should coincide with the world’s largest blogging conference. Particularly this Blog Action Day, which focuses on water.

When we think about water issues, we don’t need to close our eyes and conjure up the African desert or the Australian outback: we need only think as far as Blog World, Las Vegas.

"Watershow", Las Vegas, by pgl

Las Vegas is a modern, developed city that’s built in a desert. As you might expect, it’s facing serious water problems. Like many communities around the world, Nevada’s currently experiencing a drought, and Las Vegas is struggling to source water from elsewhere in the state to meet the needs of both its rising permanent population and its booming tourism industry.

A tourism industry supported, in large part, by the thousands of conferences held in the city each year. Including Blog World.

Of course, we need a place to hold conferences, and Vegas is built for such events. But it is paradoxical that, while I’m blogging about water issues for Blog Action Day, thousands of bloggers are further stressing a perilously dry city’s water supply in the name of blogging.

It does remind us—whether we’re in Vegas enjoying Blog World or following it from afar—that we all have some responsibility for water availability and quality, and we need to accept that responsibility. These are global issues. They’re not restricted by national borders, coastlines, professions, or socio-economic boundaries.

The impacts of water-preservation efforts are also global. Whatever you can do to preserve water, and preserve water quality, will make a difference far beyond your own backyard. Whatever you can do to raise awareness will also have a valuable impact. Among developed nations, there’s a startling ignorance of water-related issues.

"Las Vegas" by chuckb

When I began researching this post, my search for vegas, nevada + water turned up more results for gross water consumers like water parks, water gardens, and water features than it did water authorities or articles on water issues. Nothing in that first page of results suggested there was any problem with water in Las Vegas—quite the contrary. Without information on the realities of water issues, communities have trouble recognizing the problem, let alone taking action on it.

It’s not just Vegas: there are water scarcity and quality issues in your town, your state, and your country. Perhaps today’s the day to think about what you can do to take action on those issues in your own way. As a blogger in a rural area that’s just experienced a debilitating, decade-long drought, I’m curious: what water issues are you and your local communities currently facing?

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Friday, September 17, 2010

Build Your Platform and Leap

The chap in the photograph is called “Chambers”, despite the freezing cold water and the 15c temperature of the dock he enjoyed repeatedly diving and the adulation it bought him.

I think there are a lot of folks just like the Chambers dude.

We can say he did some things very well. He was getting attention, inflating his ego, and he worked his audience. While he was clearly enjoying the thrill, it was just as clear as he grandstanded for the onlookers that he wasn’t doing it just for the adrenalin rush.

The audience, for their part, were egging him on and gettting entertainment.

A couple of kids tried to emulate him, but out of fear they chose lower heights to leap from, with less impressive results. Chambers did not pay them any mind. Nor did he rise to the jeering from the critic gallery who were hoping and praying that he would crack his skull on one of the many hazards around the water.

He chose his course of action, built his platform, attracted attention, and executed his plan.

What Next?

Then, just like with a lot of blogs that you see, the moment passed and everyone started to drift away. This left Mr Chambers shivering in his wet clothes, and with a withering entourage.

The problem is, often what looks like decisive action is just one step towards a goal.

Activity is not necessarily productivity.

We didn’t witness what came next, we had places to be, but I like to imagine that he at least got a Fish and Chips supper for his troubles. Some kind of reward for his stupid spectacle.

Lessons?

So many people only focus on the reward part. Had this guy turned up and gone around the folks in the bay with the offer of “Stunts for Chips” he would likely have received either a brush off at best or maybe a bruise or two. Many people on the other hand go too far the other way, they build an audience but then do not take a next step, they don’t take that audience anywhere. You need a platform and a reward (even if that reward is getting a message out, enjoying the process, or simply making new friends).

  1. You need to build your platform first. Attract a core audience, then get some momentum, and it is far easier to then build that platform even further.
  2. Discover what your audience wants, investigate and drill down to find the challenges, goals, wants and needs of the people you are attracting.
  3. Serve that audience with valuable contributions and make offers that are relevant to their interests and needs.

Bottom line: Before all this, know your end goal. Otherwise after the thrill is over you might end up on the sidelines, cold and alone.

If you want to learn how to launch a product or program that people actually want,
check out the Mojo Marketing Action Plan

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