There’s been a fevered interest in the art of storytelling among the marketing crowd recently.
The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.
We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the entire world to the deft storyteller’s...
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