How to Use Storyselling to Boost Sales

This guest post is by Johnny B. Truant, of JohnnyBTruant.com. When I was in high school, I witnessed the most impressive sales job I have ever seen. One afternoon, the entire student body was called to the auditorium for an assembly. Nobody knew what the assembly was about. We were just told to attend. The presenters were two guys, dressed casually. As they began, instead of telling us why they were there, they started telling us jokes. They told us a few stories, too—funny stories involving...