The Fast Track to Building Your Business with Blogging

If you’d like to figure out exactly how to start reaping the benefits of more traffic, better search rankings, and the free social media word-of-mouth that blogging brings, consider taking the fast track with Blogging Success Summit 2011. And you won’t need to spend money on travel, hotel rooms, or even leave the house.

This is a completely virtual event and it’s currently 50% off (a limited-time early bird rate). Twenty-three of the world’s most respected blogging experts and brands reveal all the latest techniques and proven business-building tactics you need to immediately benefit from blogging.

Here’s the complete line-up:

• Technorati CEO Richard Jalichandra
• Scott Monty (head of social media, Ford)
• Debbie Weil (author, The Corporate Blogging Book)
• Douglas Karr (co-author, Corporate Blogging for Dummies)
• Experts from McDonald’s, Cisco, Southwest Airlines, Sony, and Procter & Gamble
• Joe Pulizzi (co-author, Get Content Get Customers)
• Mari Smith (co-author, Facebook Marketing)
• Jay Baer (co-author, The Now Revolution)
• Chris Garrett (co-author, ProBlogger)
• Dave Garland (author, Smarter, Faster, Cheaper)
• Mike Volpe (VP of marketing, HubSpot)
• Rick Calvert (CEO, BlogWorld)
• Michael Stelzner (Social Media Examiner)
• Me! (Copyblogger)

I’ll be presenting along with Darren Rowse and Chris Garrett. This is Copyblogger’s third time as a content and marketing partner with Blogging Success Summit, and this year’s alliance with BlogWorld makes it the biggest and best yet.

The Summit starts February 1st and runs 4 weeks. You can attend the sessions live, enjoy the recordings at your own pace, or both. You also get an extra 17 sessions as a bonus (along with the 50% off) if you register now as an early bird.

Check out all the details here.

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When Failure is Not an Option

What makes a successful blogger successful? Is it the time they put into it? Or who they know and associate with? Or maybe they just have a lucky charm and the world falls into their lap? All of these may contribute to their success, but for this post let’s say they’ve taken failure out of the equation; it’s not an option for them.

Does that sound strange or even hokey? It’s not as weird as you might think. Go back to childhood for a minute. Did you learn to ride or bike or play an instrument or anything else that took practice and determination? Of course you did. How did you succeed at it? Well you had the determination to get it right. You didn’t want to be the only kid on the block with training wheels, so you kept at it until you got it right. But, what really happened in the back of your mind was that you removed failure as an option. You didn’t even let that thought cross your mind. Kids are great like that aren’t they? They don’t see obstacles—all they see is the prize at the end of the rainbow. It’s pretty simple, but often the adult brain sees all the obstacles and not the rainbow.

Think of an athlete who runs track and jumps hurdles. Do they let the hurdles stop or slow them down? Are they focused on the hurdles or the finish line? They visually see the hurdle and know they must get over it, but their focus is on the finish line; the trophy at the end of the race. By doing this (and practicing) they merely glide over the hurdle like it isn’t even there.

Everything you do in life should be the same way, even blogging. Are you letting the hurdles stand in your way of success? Are you focusing on the end result or all the little nit-picky stuff in the middle?

Until you change your focus to the big picture, it’s likely you will keep self-sabotaging yourself and not see the success you desire. Change your focus to what you want to accomplish at the end, not the journey to get there. Think BIG—think as big as you can. Just by shifting your thinking and focus to the goal, you will start to glide over the hurdles like they don’t exist. Not only that, it will lower your stress level of worrying if you’ve done everything right.

Remove failure from the equation, it’s not an option for success.

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