A Question of Money-back Guarantees and Marketing Your Online Products

Over the last 12 months, I’ve continued to shift some of my own online business activities to producing products to sell on my blogs (I wrote about some the process here). This has been a profitable move for me, but has also been one that has meant making a fairly significant mind shift in the way that I operate. In fact, it’s probably more accurate to describe it as a series of smaller mind shifts. I’m not alone—in talking to many bloggers who...

How to NOT Get Paid to Write Online (And Make Money Doing It)

Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On a rare excellent day, I might do as many as two of these. Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got to interview people for that one. It was more work, but better money. Eventually, I hooked up with a pretty big industry magazine and was being paid $1300 for...