It’s that time of the month when I take a look over where income has come from in my own business over the preceding month—this time, December.
Let me start with the trending chart (click to enlarge it) that tracks earnings in the total and separate income streams for the last nine months. You’ll see from this that December was a very good month!
Actually, “very good” is something of an understatement: it was my best month ever, and just under double the income for the previous month.
The increase came from a number of the income streams, and it occurred for two main reasons:
- A Christmas promotion on my photography blog: I ran a “12 days of Christmas” promotion on dPS that promoted 11 different products—my own eBooks as well as a series of affiliate promotions. This was the main reason for the leap in the affiliate stream (it’s over ten times higher than the previous month), but it also pushed ebook sales up significantly (double the previous month). I’d be happy to write a post on this promotion in the coming weeks if people are interested?
- Holiday shopping: AdSense income always rises at this time of year for me as a result of the Christmas rush (up by about 20%) and Amazon Affiliate earnings also rose (around double the average monthly income from the last year).
Following is the income stream breakdown:
Note: ‘Continuity’ refers to membership sites ProBlogger.com and Third Tribe. I did not do any speaking/events in December.
Looking forward, it’s going to be slightly depressing to post January’s figures after this month—affiliate sales, AdSense, and Amazon will of course return to normal after the Christmas promotions (in fact they often are a little lower than average in January). However we’re also looking to launch a new ebook on Digital Photography School next month, so hopefully that stream will be healthy.
How were your December earnings?
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