Showing posts with label companies. Show all posts
Showing posts with label companies. Show all posts

Thursday, January 27, 2011

How Will I Know if my Idea will be Profitable?

It is a great question, and one that many people starting companies forget to ask. After all, it doesn’t do you any good to sell a lot of units, or provide a wonderful service, if you lose money every time you do. That approach is, as they say, “not a sustainable business model.” Having asked the question, the short answer is this: You can’t know with absolute certainty, before you begin. The longer answer is while there is no guarantee, you certainly...

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Wednesday, October 20, 2010

Have Corporate Blogs Really Caught On Yet?

We see report after report after report of the acceptance or the non-acceptance of corporate blogging as a marketing tool. Often the measurement is done based on the activities of the Fortune 50 or 500 which I find a little puzzling since they are likely to have the most difficult environment to truly blog based on rules and regulations that keep public companies from themselves regarding the financial side of the ledger. eMarketer, however, is...