My 5 Favorite, but Often Ignored, Analytics Features

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! The wonderful thing about working online is that our work is just so measurable. In just about every other industry, a lot of decisions are based on sample data, or assumptions, or just on gut feel. But online, we can measure just about everything for 95%+ of our visitors—yay...

Have Corporate Blogs Really Caught On Yet?

We see report after report after report of the acceptance or the non-acceptance of corporate blogging as a marketing tool. Often the measurement is done based on the activities of the Fortune 50 or 500 which I find a little puzzling since they are likely to have the most difficult environment to truly blog based on rules and regulations that keep public companies from themselves regarding the financial side of the ledger. eMarketer, however, is...