Direct Response Marketing – Ways to Crush Your Competition

Every once in a while I will meet someone who is very smart about the industry in one area, but not taking a full advantage of what they have available to them. One of these instances was when I met with Rich Gorman at DK’s ThinkTank last year. Rich is a really smart guy, and he’s making some serious money online. Rich is already fully dedicated to his work at Health Converter, but once I told him about the power and benefits of blogging, he just...

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Does Your Site Hold Up to the Window Shopping Test?

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search. Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t...

Use WP Spire to Power Sales Pages

The great thing about WordPress is that it is such a robust content management system and while it is fantastic for blogging, it is a platform that can also be used for other purposes. You just need to add the right tools and modifications to make it work. From an Internet marketing perspective, one of the more interesting products is WordPress Spire. Available as a WordPress plugin or as a WordPress theme, this product can effectively let you...