The Rockstar Guide to Getting More Traffic, Fame, and Success

Have you ever been to a concert where the opening act was just awful? Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in. That quality they’re lacking is called showmanship — and it’s not just for musicians. You can spot a blogger who lacks showmanship a mile away. Even after...

Does Your Site Hold Up to the Window Shopping Test?

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search. Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t...

How to Beat “Invisible Content Syndrome”

If you had known how hard it would be when you first started your blog, would you have done it at all? You had a topic you cared about. You thought you had something to say. And you had $10 to register a domain name. But you’ve been writing (and writing and writing) and it’s all just words into the void. No readers. No tweets. No stumbles. No comments. Just … silence. I hate to break this to you, but you have Invisible Content Syndrome. Fortunately,...

The Easy-to-Use Tool that Helps You Build a Breakthrough Blog

As a digital branding and marketing agency, our company has encouraged, coached, and cajoled clients over the years on the importance of blogging for building traffic, buzz, and organic search. We watched some clients grow by leaps and bounds, attracting hundreds of thousands of blog visitors per month. And we watched others clients stumble along without ever gaining the momentum we were working for. Of course there are a lot of factors that...

The Freakonomics Guide to Making Boring Content Sexy

It’s easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it. But what if your passion is botany, supply chain logistics, or cognitive psychology? How do you get noticed with a compelling story when your subject is … well … boring? In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring...