Showing posts with label original content. Show all posts
Showing posts with label original content. Show all posts

Thursday, February 3, 2011

Do You Republish Other People’s Content? You’ll Want to Read This

Earlier this week Google’s “head of web spam”—Matt Cutts—posted on his blog that they’re implementing a change in their algorithm that impacts those that publish content from elsewhere on the Web. The changes are all about ranking the original sources of content higher than those who scrape/republish/copy it. This has always been Google’s intent but increasingly some have been seeing scraped content ranking higher than original sources. In Matt’s words: “The net effect is that searchers are more...