Understanding the Difference Between “Want” and “Want to Buy”

This guest post is by Ryan Barton of The Smart Marketing Blog. As I was sitting at a café over breakfast, the couple nearby flipped through their Sunday paper. As I tend to do, I eavesdropped on their conversation. “Will you look at that bedding? That’s wonderful!” “Oh my God, I’d die for those shoes.” “I love that movie, and it’s on sale!” Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want” impulse is...