“OH MY GOD! Your hair is on fire!”
Well, that’s probably not true. I only said it to get your attention.
Getting attention is the most important part of online marketing. No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.
You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something....
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