It’s easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it.
But what if your passion is botany, supply chain logistics, or cognitive psychology?
How do you get noticed with a compelling story when your subject is … well … boring?
In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring...
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