Buying and Selling Blogs with Strong Personal Brands

This guest post is by Andrew Knibbe of Flippa. The responses to my last post raised the crucial issue of selling a blog that’s built around a strong personal brand. Mark Wolfinger wrote, “When I write a blog, it’s my passion that the readers see. It’s my writing style and knowledge. Buy an existing blog and the blog’s voice changes immediately. How can you keep loyal readers who loved the previous voice?” This is of course a key consideration in buying or selling a personally branded blog. It’s...