How Does Personal Branding Fit in With Your Business?

TweetHave you taken the time to sit down and decide what your business really is? Most people never really think about it on the level that I want to share with you today. Ask any business person, whether online or offline, and most will tell you their business is delivering information, or a product or a service. These are things you do in your business but your real business is you. You are your business. If people don’t like you or feel compelled...

Buying and Selling Blogs with Strong Personal Brands

This guest post is by Andrew Knibbe of Flippa. The responses to my last post raised the crucial issue of selling a blog that’s built around a strong personal brand. Mark Wolfinger wrote, “When I write a blog, it’s my passion that the readers see. It’s my writing style and knowledge. Buy an existing blog and the blog’s voice changes immediately. How can you keep loyal readers who loved the previous voice?” This is of course a key consideration in buying or selling a personally branded blog. It’s...