Should You Use Affiliates to Promote Your Products?

Last week I shared my answer to a common question that many people getting into online product marketing ask: “Should I offer a money-back guarantee?” Today I want to tackle two others: “Should I start an affiliate program to promote my product?” If so, “how much should I pay affiliates as a commission?” I had this conversation only yesterday with one blogger who was launching his first ebook. He had decided to set up an affiliate program but was unsure about what percentage to pay. He were leaning...