Wednesday, January 12, 2011

Is Blogging The Right Career Path For You?

To many, the world of blogging for income seems like a fantasy world. Internet marketing “gurus” are a dime a dozen and it seems like everywhere you look online, there’s a website claiming they can teach you the secrets to creating financial freedom. It all look so easy…but it’s not. Not even close!

The profession of blogging is often misunderstood and gets far less credit that it deserves. People assume that all we do is sit at home in our underwear, surf the Internet, and write an article now and then.

Now, this may be true for recreational bloggers, but for those who are trying to earn a living from it, it couldn’t be further from the truth. Blogging is a process, a very long process, and if you don’t agree then you are obviously NOT a blogger.

On the surface, blogging may seem like a laid back, easy way to make some money online. In actuality, it’s ultra competitive, especially in the Internet marketing space, requires a massive time commitment, and for most bloggers, offers little or no monetary reward.

The upside is that you get to write about what you love (hopefully), work from anywhere you want, build a huge social network, and have the possibility of earning more in a month that you ever did in a year at your day job.

The Internet Lifestyle

The lure of the “Internet lifestyle” brings millions of new bloggers out of the woodwork and into the blogosphere every month. Getting paid to write about something you love while sitting on a white sandy beach is what most new bloggers probably envision their life will be like.

Unfortunately, that rarely happens, and if it does, then consider yourself blessed. Blogging is a grind and while there is nothing wrong with having to spend countless hours working on building your blog, it’s still a long, often tedious process.

One problem is that people get so wrapped up in the idea of being a superstar blogger and living the good life that they miss the bigger picture. And that’s creating a valuable resource for their readers, writing entertaining and/or educational content, and properly marketing their blog.

Statistically, very few bloggers will earn more than $500 from their blogs and the main reasons are

  • They don’t treat it like a business
  • They write infrequent and/or random posts
  • They have no idea who their target audience is
  • They have no clue how to effectively market their services
  • They have no strategy for their business

These things all need to be considered before you even think about trying to build a business from your blog. Fail to understand any one of these and you may find yourself in a place that you don’t want to be. And that place is frustration.

Blogging For Income Isn’t Easy

The path to success for a blogger is not a straight line. What works great for one person may not work at all for another. There are many different ways you can achieve online success, and even more ways you can achieve failure.

When a new blogger starts out, everything seems great. We have a seemingly infinite number of ideas, are writing tons of great content, are getting involved with multiple social networks, are creating a buzz for our blogs, but it eventually wears off.

This is when frustration rears its ugly head. When you have just thrown your absolute best out into the blogosphere and you see very little being returned, it’s disheartening. This is why it’s vital that you have a strategy for your blog. Just trying to figure out your business plan or marketing strategy as you go does not work!

It’s very important to figure out exactly how you plan to earn income from your blog before you try to do it. If you don’t, you may end up being one of the blogging casualties we hear about all the time. These are the people who have a great blog, are doing exciting things, and then one day they are gone. They forgot one important thing-planning.

When we eventually realize that making money online is not easy, it can be a shock. Many bloggers think that building a list, putting a few Google AdSense ads up, and adding affiliate links to their site will make them a bunch of money.

While these are all techniques that actually do work, they do not work for those without a clear plan.

So before you decide that you are going to be the next Darren Rowse or Brian Clark, do some research first. Make sure you fully understand everything that goes into blogging for a full-time income before you set off to do it.

Otherwise, you may end up like millions of other “wannabe” pro bloggers, disappointed and broke.

About the Author: Steve Roy is the owner of EndingTheGrind.com, a blog dedicated to helping people get out of their miserable jobs, build an online business, and live with passion!

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How to Play Poker Like a Rockstar

Think back five to ten years ago… if you wanted to play some poker you had two options; call over a few friends, or head over to your nearest casino. Now, through the power of the internet, you can play poker and win/lose money from the comfort of your own home! Poker is now bigger than ever and everyone wants to get in on the action!

My good friend Neil Patel is about to take the online poker world by storm with his new blog, Online Poker Lowdown, where he covers everything from learning how to play poker, to mastering the arts of bluffing,  and teaching others how to master the game without having to lose their wallets.

Being a close friend of Neil for many years now, I already know that everything he touches turns to gold, so I’m very excited to see what Neil has in store for his readers at OnlinePokerLowDown.com.

Are You the Next Poker Rockstar in the Making?

Just like building a business, learning how to win at poker takes a lot of time and effort. That is why Neil created Online Poker LowDown, to help you learn the game and become a poker pro! Whether you’ve won or lost thousands of dollars playing poker, or just play for fun, you need to download Neil’s free guide to learning how to play poker like a rockstar.

The best way to get good at poker is by playing it, alot!… but Neil sums it up best in the following…

At first I tried to read as much information online about poker, but I couldn’t find one good website that could help you go from not knowing anything about poker to becoming an expert.

After a while I just gave in and decided that I would get good at it by playing in countless tournaments and games. And I have to say it worked really well. The problem was I lost over $13,000 before I started to get good at the game.

For that reason, I decided to start Online Poker Lowdown. And as I mentioned earlier, although I can’t guarantee that you’ll win the next WSOP, if you decide to join the Online Poker Lowdown community I can promise you 3 things:

1.    You’ll become a poker rockstar – if you are willing to put the time and effort into getting good at poker, I promise that I’ll do everything in my power to make you a poker rockstar. From teaching you about the basics to helping you with advanced poker strategy.

2.    I’ll save you money – I can’t guarantee that you won’t lose money, but I’ll help you avoid the dumb mistakes I made so you won’t have to spend $13,000 to get good at poker.

3.    I’ll never brag – a lot of people like talking about how much money they make playing poker. You’ll never have to worry about that with me because it does no good for me to brag. Just think of it this way, if I told you how I made thousands dollars playing poker will it help you make thousands of dollars? No! So there is no point in me bragging.

Don’t have $13,000 to blow on playing poker? Download Neil’s free guide “How to Win Heads Up” and subscribe to his RSS blog feed for all future posts and poker updates. Let me know what you think!

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Tuesday, January 11, 2011

What’s the Difference Between Content Marketing and Copywriting?

image of two ice cream cones

For a traditional marketer, the answer to the above question is simple.

Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.

Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.

Content marketing is blogs, white papers, and viral video.

Copywriting is sales pages, infomercials, and direct mail.

Two different critters, right?

Well, not if you’re doing it right.

Content without copywriting is a waste of good content

There are some blogs out there with seriously good content, and few readers. (Maybe yours is one of them.)

If you’re writing great stuff that people would love to read, but you’re not finding the traffic you want, the problem probably lies in ineffective copywriting.

  • Your headlines are boring and they don’t give people any reason to click through.
  • Or your headlines might be too cute and clever, showing how smart you are without communicating any reader benefit. Either way, if you’re not putting much thought into your content headlines today, hop over to the Copyblogger tutorials on writing great headlines and fix that before you try anything else.
  • You haven’t explicitly thought about how your content benefits readers. Just like a product has to have a benefit to the buyer, your content has to be inherently rewarding to readers, or they won’t come back. Here’s an article that talks about how to do that.
  • Your content isn’t building any rapport or trust. You can always get social media attention by being a brat, a pest, or a train wreck, but attention doesn’t translate into subscribers or customers.
  • You haven’t leveraged any social proof to show readers that your blog is a cool place to hang out. This is tricky when you don’t have lots of readers yet, but we have a few tips for you.
  • You don’t have a clear, specific call to action that lets people know what you want them to do next. (That might be to subscribe to your blog, sign up for your email newsletter, or share your content on social sites like twitter and Facebook.)

Remember, copywriting is the art of convincing your reader to take a specific action. (And yes, it’s still copywriting if it takes place in a podcast or video … if you’re doing it well).

The thoughtful use of copywriting techniques on your blog will get readers to subscribe to your content, opt in for more from your email newsletter, and share your great stuff with other readers. That’s how you build a large, loyal audience.

Copywriting without content is a waste of good copy

So is copywriting everything? Will effective use of copywriting technique propel you automatically into the ranks of the world’s most popular blogs?

Sadly, no.

If you do a brilliant job packaging and marketing crap, all you do is efficiently get the word out about how bad your crap is. Not the result you’re looking for.

Smart marketers still need to keep these cornerstones of great content marketing in mind:

  • Generosity is sexy. When your free content is so valuable that it makes you a little uncomfortable, you know you’ve got the mix right.
  • Only ad men like advertising. If your content looks like an ad, it will be overlooked or thrown away. Make your “advertising” too valuable to throw away by wrapping it in wonderfully beneficial, readable content.
  • Content marketing makes for great SEO, but don’t make the mistake of writing for the search engines. Always write for people first, then go back and make your content search-engine friendly so new readers can find you.
  • And of course, always remember the first rule of Copyblogger.

Really good content is unsurpassed at building rapport, delivering a sales message without feeling “salesy,” and getting the potential customer to stick around.

That’s why the sharpest copywriting minds are trending more toward a “content net” approach. They combine strategic copywriting with great content to get the best of both worlds. Which is exactly what Copyblogger’s been teaching readers for the past five years.

How about you? How are you using content and copywriting on your site to build more traffic, and to convert that traffic into fans and customers?

Let us know in the comments.

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Monday, January 10, 2011

Corporate Blogging Insights From C-Suite

Corporate blogs (and blogging in general) get run through the ringer of “Is it a dead art?” to “It’s essential for online success!” and all stops in between. Many fear blogging due to concerns about time, risk / reward, exposure and the list goes on.

eMarketer brings us a corporate some insights from a survey done by Blog2Print (an interesting idea, btw). Here are the reasons why big companies blog according to CMO’s.

The most prominent reason might well have been named “If you can’t beat’em, join’em”. When you say that you are essentially “giving in” to do this then you wonder just how sincere or genuine the effort will be moving forward. I think it is safe to say that if there is passion behind a blog the chances of success through reaching the other goals desired goes up exponentially. But hey, it’s not often we confuse Fortune 1000 companies with passionate companies is it?

As for the attributes of what makes a corporate blog a success? Well, they seem to be a little more in tune on this one.

In the end, it is true that part of the cost of doing business today is having a business blog. It’s the expectations around the blog that are what need to be examined or even taught to most business people. The ‘build it and they will come’ approach (referred to here as the Filed of Dreams Method) doesn’t fly. The “Let’s make this a pure sales vehicle’ approach is obvious and unattractive.

What most markters should be concentrating on is the entire ecosystem of the online space that the blog is a part of (Oh brother, did I just type that?). In plain English, it’s just a part of the bigger puzzle. It’s a way to get links, it’s a channel to get some play in the social media world and it’s just another way to simply do business.

Is a corporate blog a requirement for success? I would say not. It is a requirement, however, for greater success in the digital business world we all live in today.

Your thoughts?

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Big News at Marketing Pilgrim!

You may have noticed a trend over the past few months.

While I’ve personally been blogging less and less, Frank Reed and Cynthia Boris have been hitting it out of the park! Case in point, Frank’s excellent interview yesterday with Mike Blumenthal.

So, why have I been slacking?

Honestly, Trackur is growing so fast it’s time to turn my attention 100% on building the world’s best social media monitoring tool. (Yes, the SEO in me couldn’t pass up that anchor text opportunity).

However, Marketing Pilgrim is still my baby! It’s become the leading place for marketers to get the lowdown on the latest internet marketing news. As we’ve always said, “We don’t always break the news, but we do always break it down for you!”

So, to ensure Marketing Pilgrim continues on its epic growth in 2011, I’m absolutely thrilled to announce that Frank Reed will today take over as Managing Editor!

A round of applause for Frank? OK, maybe leave him a comment in this post. ;-)

Frank will be tasked with ensuring Marketing Pilgrim continues to offer the best in marketing news commentary, but he’s also got some great ideas up his sleeve.

Cynthia will continue to be his “wing woman,” Joe will kick-butt on Saturdays, David will keep an eye out for interesting developments you may have missed, and me? Well, I’m moving to the role of “Publisher” which will see me more behind the scenes, but you just know I won’t be able to resist adding my 2 cents on a regular basis. ;-)

Thank you for your loyal readership. Frank and I are looking forward to an awesome 2011 with you!

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Monthly Trends + Resolutions for a Better Blog

Happy 2011! How are the ole resolutions holding up so far? Have you stopped biting your nails, started a daily exercise regimen, and organized your closets yet? Me neither. Still, ’tis the season for new starts, and while you’re thinking about improving your health, your home, or your life balance, don’t forget about your blog. Make a resolution today to take your blog to the next level in 2011.

It’s the beginning of the month as well as the year, so, as always, Regator has provided blogosphere trends for the month, and I’ll use posts about these popular stories to inspire you to make a vow to improve your blog in the New Year. (The most-blogged about stories for December 2010, in order, were: Christmas, Wikileaks, Tax Cuts, DADT/Don’t Ask, Don’t Tell, Tron, New Year’s Eve, Net Neutrality, Elizabeth Edwards, Oprah, and Michael Vick.) Let’s make some resolutions!

1. I resolve to be funnier.
Inspiration: Cracked’s The 12 Most Unintentionally Disturbing Christmas Ads. Obviously, humor isn’t always appropriate, but it certainly has its place and can breathe life into a dry subject if it’s used correctly. If you can handle a bit of rough language, comedy blog Cracked.com provides plenty of inspiration, putting an amusing spin on everything from Christmas to science to pop culture.

2. I resolve to take extra time to write gripping intros to my posts.
Inspiration: The Chronicle Review’s Why WikiLeaksIs Bad for Scholars. The first few lines of your post will determine whether readers will stick around or click around. Don’t save your genius for the third paragraph. Use your first paragraph to make a promise, create intrigue, hit readers with a killer quote, or—as in this example from The Chronicle Review—build suspense with a story.

3. I resolve to help my readers solve more problems.
Inspiration: The Consumerist’s Calculate How Much Of A Raise You’ll Get On January 1 [Tax Cuts]. You’ve read it over and over here at ProBlogger, but it can’t be said enough: Be useful to your readers and they will come back for more. As you sit down to write each post, ask yourself what the reader will get out of it and why he or she should take the time to read it. Even if it’s not a straight-up, service-oriented post, like this example from The Consumerist, all of your posts should provide some benefit: entertainment, knowledge, advice, etc.

4. I resolve to take more time to craft my headlines.
Inspiration: Queerty’s Why Fox News’ Story On Gay Soldiers Living UnderDADTNever Got Filed. Your headlines should not be an afterthought and, if they are, this is the resolution for you. They’re all people see when your link is tweeted and the first thing potential readers see in RSS readers and aggregators. A great post with a mediocre headline will lose countless potential readers. This example from Queerty is keyword-heavy, potentially controversial, and seems to promise an intriguing bit of information.

5. I resolve to be more creative and to break out of the echo chamber.
Inspiration: Pushing Pixels’ The colors of “Tron: Legacy”. While many were blogging about Tron’s opening weekend numbers or its (awesome) Daft Punk soundtrack, Kirill Grouchnikov took a different approach and blogged a fascinating breakdown of the color usage in Tron’s computer world. It’s a perfect fit for that blog’s readers and a unique twist on a frequently covered story. If bloggers in your niche are writing about one particular story, find a way to put your own unique twist on it.

6. I resolve to use more photos and/or video.
Inspiration: The Big Picture’s A New Year rolls in. Photos and video add interest and depth and if you aren’t using many, this may be the resolution for you. Just be sure you’re using them legally. This example from The Big Picture shows just how striking the right photo can be.

7. I resolve to be more opinionated.
Inspiration: Tech Talk’s

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Big Good Tips From A Little Book And Other Stuff

There’s lots of advice for writers out there today—books on how to write and what to write about, where to submit your work and how to get your literary foot in the front door when you want to be published. Some of the advice you can get is helpful and some is just thinly disguised advertising designed to get you to buy something someone has to sell.

It all comes around full circle in the end to a little book that I got way back in the day when we worked on typewriters and smoked in newsrooms. The Elements of Style by William Struck and E.B. White is a timeless manual for anyone that wants to be a writer because it is clear and concise and it tells you what you need to know about expressing yourself with the written word and leaves out what you don’t need.

And that brings me to other stuff. Has anyone else been following the social  media trending that been going on lately? I just read a study from the business experts at Deloitte that said while a fair percentage of new and forward thinking business is looking into social media, a large percentage still don’t understand what it’s all about and what kind of ROI they can expect on their investment. That makes me wonder if this is a real tool for business to use or just a fad that will slip from prominence eventually.

From a seo standpoint, Facebook or Twitter can drive traffic to your site but you need to be aware of the fact that these social media sites don’t work with keywords and links in the same manner that traditional seo does. Still, if enough people are talking about these sites being the next big thing, then they are bound to be some kind of self fulfilling prophecy in the sense that business will continue to flock to them regardless of their seo effectiveness.

So all that brings things back full circle. Regardless of whether you want to write for the social media or the seo world, you need to know how to write well. The medium doesn’t really matter in the end, it’s the message that counts. So here’s a few more techniques that you can use to make sure that your words attract attention.

Self editing always helps. I’ve just read an article that says you should read aloud when you’re proofing and only use a spell checker as a first screening. Remember too that Less is More. Usually the best way to write something is with the fewest words

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