Monday, February 14, 2011

Should You Use Affiliates to Promote Your Products?

Last week I shared my answer to a common question that many people getting into online product marketing ask: “Should I offer a money-back guarantee?” Today I want to tackle two others: “Should I start an affiliate program to promote my product?” If so, “how much should I pay affiliates as a commission?” I had this conversation only yesterday with one blogger who was launching his first ebook. He had decided to set up an affiliate program but was unsure about what percentage to pay. He were leaning...

The Financial Cost Of The Egyptian Revolution

TweetWhile everyone around the world was concerning themselves with the quest for freedom by the Egyptian revolutionaries, there were other matters that needed to be taken into account. There was some quiet talk about the financial fallout from the uprising by those reporters who wondered what happens to any economy when the web goes down, but the real consequences weren’t known until recently. Now at least some of these numbers are coming in and...

Writing Content Rich Articles with Powerful Anchor Text

Every business has a customer base. And the job of writing web content for this customer base is often a daunting task, particularly if the business is a specialty or niche business. Who are the customers and what are they looking for? What do they want to spend? How do they want to acquire the product or service? Do they want to buy online or simply just do research? These are just a few of the questions web marketers need to ask before diving...

Sunday, February 13, 2011

How to Impress Blog Visitors Before they Start to Read

This guest post is by Darren of Findermind.com Isn’t the best way to impress readers by providing great content? My answer would be yes, because most people come to your site for your content. There are, however, some things you can do to impress and build credibility among your (first-time) readers even before they start to read what you have to say. How? Let me explain. Provide quantitative instead of qualitative statements People are not stupid....

Friday, February 11, 2011

Web Analytic Tools – Which is Right for You?

TweetAnalytics are a web-site owner’s best friend. They can help you optimize your strategies and tactics. They help you get a better understanding of what your customer wants, needs and is searching for. Website analytics can be the most valuable asset you have. However, choosing the right analytic tools can be overwhelming. There are many to choose from. Here’s a brief list of some of the more popular analytic tools, and advice on how to...

Personal Blog Monetization Perils and Pitfalls

This guest post is by Brooke Schoenman of Brooke vs. the World. I write for two blogs that are both travel-themed, yet very different from one another. Brooke vs. the World has been my personal travel blog for the past four years, while WhyGo Australia is more of a travel guide blog which is part of a larger travel network, and focuses on making money. Because of their different natures, I approach the way I write and promote each of these blogs in a different manner. Brooke vs. the World has...

Security Update: WordPress and Google Both Launch Improvements

TweetIt’s been a busy week for security buffs as both WordPress and Google Accounts are both receiving major security improvements that their users should definitely scoop up as quickly as possible. For WordPress users, they need to see about upgrading their installation to version 3.0.5, which fixes several security bugs that are most dangerous to those who have authors with limited permissions on their blog. Google, on the other hand, is slowly...