The Jersey Shore Guide to Irresistible Personal Branding

The Jersey Shore is back and up to its old antics again. My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in. Hey, I hear you. But do you know who isn’t offended by it? The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever. Whether you’re a true fan of Snooki, or you credit...

Is Your Low Social IQ Dooming Your Blog?

What’s wrong with my blog? That’s a very frustrating question that many bloggers ask. You’re passionate about your topic and you provide great advice to solve reader’s problems. You wrap up your posts with interesting questions, inviting readers to share their opinions in the comments. You offer clear calls to action.  Unfortunately, no one seems to be listening.  Post after post reveals no more than a handful...

How Does Personal Branding Fit in With Your Business?

TweetHave you taken the time to sit down and decide what your business really is? Most people never really think about it on the level that I want to share with you today. Ask any business person, whether online or offline, and most will tell you their business is delivering information, or a product or a service. These are things you do in your business but your real business is you. You are your business. If people don’t like you or feel compelled...

125 Tips for Building an Irresistible Brand

There are countless blogs and articles on the web that proclaim the importance of building a unique brand. But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority? And how do you do it if you’ve never built one before? In the comments of my last post, The Rockstar Guide to Getting More Traffic, Fame, and Success, many of you said you were having trouble finding your unique style and turning...