5 Sales Email Myths that are Costing You Money

Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%) 4.8% more click-throughs (7% to 2.2%) As we’ll see, this experiment busted five key sales email myths: Use call-to-action sales links in sales emails. We...