5 Sales Email Myths that are Costing You Money

Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%) 4.8% more click-throughs (7% to 2.2%) As we’ll see, this experiment busted five key sales email myths: Use call-to-action sales links in sales emails. We...

Autoresponders on ‘Roids

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! Darren has written a lot about how he has evolved his autoresponder sequences on his blogs. But I want to take this a step further and describe how you can turn a good auto responder into a great one. Step 1: Segment your subscribers when they give you their email addresses When you ask users to give you their email addresses,...